• CoBrowse
  • April 25, 2017

    6:00 PM - Edinburgh

    Nuala Walsh, Standard Life Investments, Global Head of Marketing and Client Relationships talks to CIM Scotland about sponsorship strategy.

    Sponsorship is the fastest growing form of marketing in the UK. Marketers know sponsorship offers companies opportunities to broaden competitive advantage by increasing credibility, image and prestige. Following the Ryder Cup in 2016 at Hazeltine, and contract extensions to cover the Paris contest in 2018 and forthcoming British & Irish Lions rugby test series in June, Nuala Walsh explains why Standard Life Investments is investing in sports sponsorship?

    During the session Nuala will cover the following:

    • Why Standard Life Investments chose to invest in the Ryder Cup and British & Irish Lions over other sponsorship
       properties?
    • How Standard Life Investments is benefiting from sports sponsorship?
    • How Standard Life Investment manages ROI on its sponsorships?
    • How Standard Life Investments is engaging staff with its sponsorships?
    • How Standard Life Investments is managing to use digital and social media to maximise sponsorships?
    • The risks associated with sponsorship
    • How sponsorship will develop in the future

    After the presentation there will be a Q&A session followed by a prize draw to win a British & Irish Lions rugby shirt.

    For further information on Nuala Walsh please see the attached biography.

    CPD category: Brand
    Duration: 2 hours

    Registration and networking is from 18:00, the session starts at 18:30 and finishes at 21:00. If you are non-EU resident, please call the Network Support team to make your booking.

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    The Royal Scots Club
    29-31 Abercromby Place
    Edinburgh
    EH3 6QE
    United Kingdom

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    Sector: Finance

    Region: Scotland
    Map link: click here

    Attachments:
    Nuala Walsh - Speaker biography Delegate instructions

    Speakers: Nuala Walsh

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £15.00
    • Studying member: £15.00
    • Student: £0.00
    • Non-member: £20.00

    The prices shown include VAT with refreshments provided. If you have any special dietary requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.