Making the most of Google Analytics and related tools

June 26, 2018

9:00 AM - Basingstoke

This intermediate computer based session will provide the hands-on skills needed to better interrogate and interpret website visitor behaviour and digital campaign performance.

Using your own organisation’s Google Analytics account, our trainer Nick Day, will take you through the following:
• How to interrogate visitor journey flows
• Setting appropriate journey goals and alerts
• Using Google Analytics Campaign URL Builder facility to track and measure performance from email and web campaigns
• Using Google Tag Manager to add and update website tags, enabling conversion tracking, enhanced site analytics and remarketing
• How to integrate Google AdWords and Google Analytics to deliver a better understanding of pay-per-click performance
• Creating and exporting custom management reports

This workshop is an interactive, hands-on practical session.

Computers will be provided, however if you have a laptop/tablet device please bring this along to the session. Delegates should ensure they bring their Google login details and the ability to authenticate them. To fully participate, delegates should check that their Google Analytics account is correctly integrated and functioning ahead of the session.

CPD category: Digital integration
Duration: 3.5 hours

Registration and networking is from 09:00; event starts at 09:30 and finishes at 13:00. If you are non-EU resident please call the Network Support team to make your booking.