*** The venue has changed from WC1V 7AB ***

*** This event was previously scheduled for 15 June 2012 ***

In this action packed, crammed to bursting with real-life small business case studies, one of the UK's best-selling small business authors, Dee Blick will share the secrets of how you can get fantastic results from your targeted direct mail on the smallest of budgets. She will show you what it takes to write a compelling sales letter devoid of schmooze; how you can increase responses by using the simple but proven concept of 'lumpy mail' and how you can drive readers to your website using direct mail.

Dee will share real life case studies on direct mail on a shoestring. There will be time after the masterclass to ask Dee your questions and to see copies of the letters supporting these case studies. Be prepared to be inspired and empowered.

Speaker: Dee Blick is a Fellow of The Chartered Institute of Marketing. Dee has 27 years' marketing experience gained working with blue chip organisations and small businesses. She has a track record of planning and delivering very successful campaigns on a shoestring budget. Dee has won 10 national awards for writing adverts and business features each one having generated the highest reader responses in the magazines she writes for. Her marketing articles and tips are printed in over 100,000 magazines every month.

Dee is a successful business author. Her second book, The Ultimate Small Business Marketing Book, released in June 2011 became a number one best seller in 48 hours.
Registration from 12:30; the event starts at 13:00 and finishes at 14:30.
This is a CPD category 10 event. If you are non-EU resident, please call the events team to make your booking.