e-coupons: Great marketing tool? Or great big headache? THIS EVENT HAS BEEN CANCELLED
The Chartered Institute of Marketing has some advice it would like to share with you
Mark Blayney Stuart
The Chartered Institute of Marketing
Have you used online tools such as Groupon, LivingSocial or Keynoir to distribute discounted offers or vouchers? If so, you'll know that this technique can sometimes cause problems as well as bring benefits. Perhaps you've launched a promotion using coupons through QR codes. Did it work and bring in more customers to your business? Or did it backfire and leave you unable to meet the demand created by a popular voucher that went viral?
In a difficult economic climate, any tools that can help grow your business are vital - especially if they come with no upfront costs attached. However, small businesses should ensure that they are using the right tools and correct channels to reach their customers, or risk losing more than they gain.
At this FREE event, hosted by The Chartered Institute of Marketing, Mark Blayney Stuart, head of research at the Institute, will present the findings from our recent research papers on digital and mobile marketing. Mark will offer case studies and guidance on how these tools, and others, can be used to grow your business.
Attendees will benefit from valuable insights into the latest marketing techniques and find inspiration for innovative and effective ways to attract new customers and retain existing ones.
Registration from 07:45, the event starts at 08:00 and finishes at 09:30. Following the briefing, bacon sandwiches, croissants, tea and coffee will be available as will the chance to network with fellow businesses in the area alongside members of the CIM team.
Region and Branch Events