Communications planning is a critical part of marketing and when carried out effectively can lead to meeting your organisation's business objectives in a cost effective fashion. In a fragmented media world this session will provide a unique insight into how messages can be targeted and evaluated ensuring that vital marketing spend is spent effectively.

Philip Jones has over 25 years' experience in marketing, including a career at Scottish Television. He is a founding member of Spirit Media.

Registration is from 18:30; the event starts at 18:45 and finishes at 21:00. This is a CPD category 10 event. If you are non-EU resident, please call the events team to make your booking.