Don't miss this Roundtable discussion on budget, resource and workflow experiences from adopting and implementing channel marketing programmes.

With organisations continually striving for greater market share and penetration into emerging markets, are channel partners the answer to extending breadth and reach?

Can effective channel marketing increase wallet share of both the vendor and the channel partner or lead to confusion, miss-selling and brand damage?

Please note, due to the content nature and audience level of roundtable events, spaces are requested not booked. To request your place, please contact the events team at The Chartered Institute of Marketing on +44 (0) 1628 427340.

Registration is from 10:00; the event starts at 10:30 and finishes at 13:00. This is a CPD category 10 event.