It is becoming old news that marketers and communicators are increasingly using social media and social networking to achieve their goals. Now the question is how do you incorporate social channels as part of an integrated communications strategy.

Companies often miss great opportunities to integrate social channels. This session aims to provide you with strategies for integrating social media with offline media to maximise the impact of communications with your key audiences.

Speaker: David Clare, Senior Programme Executive, 33 Digital.

Registration from 18:00; the event starts at 18:30 and finishes at 20:00. This is a CPD category 10 event. If you are non-EU resident, please call the events team to make your booking.