Higher Education

Network with industry peers.

The first professionally accredited marketing group dedicated to Higher Education (HE) and Further Education (FE) marketing.

Welcome

The Institute's Higher Education Market Interest Group (HE MIG) aims:

• To help build the network of professional marketers by recruiting and retaining members and studying members.
• To disseminate best practice and marketing content in the sector.
• To become the voice of the marketing profession in the sector.
• To enhance the professional standing and profile of those working in the marketing field in or around higher education.

Purpose and benefits of the HE MIG

 

Best practice

We share common problems - influenced by internal and external factors. We feel that it will be beneficial to share experiences and mistakes and identify best practice - particularly where we feel it might translate to and from other sectors.

Network of like-minded professionals

In the same way that it is useful to meet other marketers through the Institute, it is also useful to meet other marketers that work in HE or FE. It enables us to facilitate follow-ups, potential collaboration, mentoring and networking.

Key issues

We intend to use the HE MIG to identify key issues/common problems that as a group we can research and pool our experience/expertise to identify key solutions on a more formal basis.

Professional development

The HE MIG intends to influence the future development needs (and how they can be met from within the Institute or via the group itself), by pooling our resources or identifying key training needs we wish to facilitate.

Our activities

For our latest news, please see our newsletter (see related downloads).

Our events provide an opportunity to contribute and learn about the latest thinking in the higher and further education sector and to network with like-minded people.

Our Annual Conference took place in Nottingham in March and looked at the issue of customer centricity in the Higher Education sector.

If you would like to join us please contact our membership services team.