changing face of marketing 2017

In today’s increasingly complex and fast-moving world of business, what can marketers do to stay ahead?

This CIM Summit will address the continuing debate about the pace and nature of change facing the marketing industry, as well as explore the profound organisational implications and the effect they are having on marketing.

Why attend?

Learn from experienced and knowledgeable specialists through practical breakout sessions, case studies, key speakers, Q&As and panel discussions.

Engage with other marketing professionals who share similar challenges and successes.

24 May 2017

CIM Member: £350 + VAT (£420)
Non-member: £400 + VAT (£480)


The BP Lecture Theatre, The British Museum

Call +44 (0)1628 427 340


Mariette Ferreira
  • Mariette Ferreira
  • Head of Marketing, FairFX
  • More...

Mariette Ferreira

Mariette built her marketing career in the B2B space, including a start-up incubator at Imperial College and manufacturing.

She now heads up marketing at FairFX, a foreign exchange technology business, competing in the UK fintech space in consumer as well as business markets. After taking a leap a year ago to implement Agile methodology for her marketing team to better sync with their development teams, she has lived to tell the tale and is now a complete Agile convert.

Ian Golding
  • Ian Golding
  • Customer Experience Professional, Freelance
  • More...

Ian Golding

A highly influential freelance Customer Experience (CX) consultant, Ian advises leading companies on CX strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked globally across multiple industries, including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals, deploying CX tools and methodologies. An internationally renowned speaker and blogger on the subject of CX, Ian was the first to become a CCXP (Certified Customer Experience Professional) Authorised Resource & Training Provider.

Daniel Rowles
  • Daniel Rowles
  • CEO and trainer, TargetInternet
  • More...

Daniel Rowles

Daniel has been working in digital marketing for the past 19 years, with extensive experience working both client side and within the agency environment. He is a Course Director for CIM, an award-winning author and a lecturer at Imperial College and Cranfield School of Management.

Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Oracle, Mercedes, L’Oreal and Warner Bros.

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast on iTunes, CEO of and an award-winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2017).

Daniel’s training and consultancy is backed up by many years of real world experience planning and implementing digital campaigns. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of international clients across the full range of digital marketing techniques. His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

Get in touch with Daniel:

Twitter @Danielrowles


Steve Underwood
  • Steve Underwood
  • Director, iProspect
  • More...

Steve Underwood

Steve heads up iProspect Newcastle; the Northeast office of the World’s Leading Digital Performance Marketing Agency.

Steve has held senior positions within the UK digital sector for the past 15 years. With extensive experience of working and consulting with leading brands across a range of sectors, Steve has in depth market knowledge and a passion to deliver best in class digital solutions for aspirational brands across the UK and beyond.

“It is fantastic to work with such talented and inspirational teams at iProspect, with everyone motivated by the common goal of delivering the world’s leading digital performance marketing solutions for our clients.”

Jeremy Waite
  • Jeremy Waite
  • Evangelist, IBM
  • More...

Jeremy Waite

Jeremy is an evangelist for IBM Watson Marketing, where he travels around the world talking to global brands about the future of marketing and how cognitive systems like IBM Watson will revolutionise the way that we do business. Jeremy has been voted the most influential person on Twitter for #BigData and one of the top 30 digital marketers globally. In previous roles he was Head of Strategy for Salesforce Marketing Cloud and the Head of Social Strategy for Adobe Marketing Cloud. You can contact Jeremy on Twitter @JeremyWaite where you can ask him if he really did used to be a giraffe keeper.

Steve Woolley
  • Steve Woolley
  • Head of External Affairs The Chartered Institute of Marketing
  • More...

Steve Woolley

Steve is Head of External Affairs at The Chartered Institute of Marketing. He speaks for CIM, builds relationships with partner organisations, engages with government bodies and politicians and oversees PR activity.  

Steve ran his own consultancy before joining CIM and has a background in the civil service.  He enjoyed a successful career as a strategist/policy maker and legislative project manager developing propositions and services to deliver benefits for stakeholders and government. Steve typically focused on innovation and change, leading teams of specialists to deliver complex strategic projects in areas where effective engagement and customer insight were key to success.


    • 08:00
    • Registration, coffee and networking
    • 09:15
    • Welcome and opening comments
    • 09:20
    • CIM’s special report
    • A summary of key findings and practical tips from recent research looking at the challenges and opportunities faced by marketers today and in the future.
    • 09:50
    • Marketing transformation
    • Hear how a game-changing brand is steering a course through transformation and ensures marketing leads within the organisation.
    • 10:20
    • The art of agile: breakouts
    • | FairFX

      Understand the features and requirements of successful agile marketing. Choose between B2B or B2C practical breakouts sessions.
    • 10:55
    • Interactive Q&A and discussion with speakers
    • 11:15
    • Coffee break and networking
    • 11:45
    • From data to insight at the speed of light
    • Find out how fast-paced developments in customer engagement are impacting data insight-driven marketing.
    • 12:05
    • Omni-channel but not ominous
    • | Target Internet

      Discover how to overcome the challenges of engaging with customers through multiple channels/platforms in today’s ‘always on’ world.
    • 12:25
    • The moving goalposts of digital performance
    • | iProspect

      Develop an understanding of how best to measure performance in an ever-changing environment.
    • 12:45
    • Interactive Q&A and discussion
    • 13:00
    • Buffet lunch and networking
    • 14:05
    • Can a focus on Customer Experience really make a difference?
    • | Customer Experience Professional

      Explore the importance of clarifying the strategy/proposition of your company and how visualising the client journey, can help you understand how capable you are of delivering your proposition.
    • 14:35
    • The future of marketing
    • | Evangelist, IBM

      Consider the future of marketing and the opportunities that lie ahead.
    • 15:05
    • Interactive Q&A and discussion with speakers
    • 16:05
    • Closing comments
    • 16:10
    • Drinks reception, canapés and networking
    • 17:30
    • Summit closes

Book your place

CIM Member: £350 + VAT
Non-Member: £400 + VAT

Places are limited, so book your tickets now to avoid disappointment.

We’re able to offer a discount for group bookings of three or more. 
Call to find out more: +44 (0) 1628 427 340.

Your pass includes:

  • Lunch and refreshments
  • Access to the full-day event conference
  • Latest edition of Catalyst magazine
  • Drinks reception, canapés and networking


24 May 2017

CIM Member: £350 + VAT (£420)
Non-member: £400 + VAT (£480)


The BP Lecture Theatre, The British Museum

Call +44 (0)1628 427 340

What you can expect from our Summits


24 May 2017

The BP Lecture Theatre
The British Museum
Great Russell St London,

CIM Summit testimonials

Contact us

If you have any questions about The Changing Face of Marketing Summit, please contact us:

Tel +44 (0)1628 427 340 | Email

Book now