Our fourth annual Digital Summit is over for another year, thanks to all for contributing to another fantastic day full of insights from a great line-up of high profile, inspirational speakers. This year, we explored the opportunities, questions and solutions in three key areas of marketing in a digital world; navigating across platforms, the art of data science and connecting with consumers.
Want to see some of the decks from the day? Go to our Slideshare for access to some of the presentations.
If you’re looking for key takeaways, head to our content hub for blogs, whitepapers and editorials from some of the speakers.
These were the speakers for 2016.
Dara joined Twitter in November 2012 initially heading up the sales team. Previously he worked at Google for five years overseeing key agency relationships for YouTube and Display.
Prior to Google, he worked in in the TV media market, leading teams initially at Flextech Television and later Eurosport.
He’s married with two girls, a dog called Dave, lives in Beaconsfield, plays golf badly, cycles slowly and is addicted to TV boxsets.
Get in touch with Dara:
Chris is the Director of Consultancy for Aquila Insight, focussing on driving business growth through strategy development and alignment of Big Data, Analysis, Tech and Customer Experience.
Before Aquila, Chris spent 18 years working for Boots, Egg, Capital One, National Express, and most recently, as the Global Director of CLTV (Customer Lifetime Value) Strategy & Planning for Sony Mobile.
Starting life initially as an analyst of customer behavioural data, before ultimately moving to lead major CRM teams, Chris’ focus has always been on understanding both the business and customer need, and delivering an approach that blends these to create commercial growth.
Within his most recent role at Sony, Chris and his team led a joined up cross channel customer life stage programme, supported the development of a big data architecture, implemented commercialised customer satisfaction modelling and focus area development, and integrated a full end of end analytics unit. He was also responsible for One Sony Europe, looking to create a more joined up customer experience across the Sony group.
Get in touch with Chris:
George is a Founding Partner of The Brooklyn Brothers and also Global Innovations Officer & ECD London. He oversees the agency’s ‘Make It Up’ team of multi-disciplinary creatives, designers and strategists and is passionate about ideas that change things for the better. George has led the modernisation of brands as diverse as The Olympics, Orange, Guinness, Tate Modern and the country of Iceland whilst his previous roles include Head of Strategy at Mother London and TBWA LA. He has been widely published and recognised in Campaign’s A list every year since its inception.
Get in touch with George:
Jens has spent 20 years in branding, brand management and brand technology. He began his early career working at branding agencies Brand Union and Michael Peters Associates, before he left in the late ‘90s to found Brandworkz.
Since then Brandworkz has become one of the leading brand management technology companies. Today, the Brandworkz platform enables brand, marketing, customer service or any other internal teams to deliver a unified brand experience by aligning their teams behind the brand promise and making it easy to share on-brand marketing content effortlessly across multi-channels.
Brandworkz has clients across the globe including Red Bull Racing, Mitsubishi, Cambridge University Press, NBC Universal, Brother, Gold’s Gym and Aon.
Maria joined CIM in March 2016 taking responsibility for CIM’s Marketing, Product, Public Affairs and Digital activities.
Previously Maria was Marketing Director at PDSA and prior to this Marketing Director for National Express Group. Her experience spans a range of businesses in Travel, Transport, Retail, Automotive and Not for Profits with high profile brands such as TUI, Thomsonfly.com, Virgin Trains, Nissan and Dunlop.
Maria is an experienced Director, having worked across a range of disciplines including marketing, sales, e-commerce, customer experience and PR. She has led a number of brand and digital transformations.
She believes in combining customer focus with great marketing to grow businesses and deliver brilliant customer experiences.
Get in touch with Maria:
Natasha boasts two decades of industry experience and has worked for Havas Media since 2000. She joined the agency as a Media Manager from Rapp Media where she was planning & buying for clients such as NSPCC, RSPCA and M&S Financial Services.
Since then, she has held roles including Head of Media and Head of Client Service within Havas Media and has worked across clients including Orange, BBC, TUI Travel, The National Lottery, Birds Eye, EDF Energy, Hyundai/Kia and Pernod Ricard UK.
Her focus as Managing Director is on shaping the company into a media and marketing business that builds long term and trusted business partner client relationships. With client centricity, collaboration and creativity at the heart of Havas Media, alongside their clients, other partner agencies and media owners, Natasha and her team work to deliver the agencies belief in meaningful connections between people and brands for business success. This involves ensuring that the agency continues to innovate in the data, technology and content space, as well as integrating the most recent ‘Meaningful Brands’ research into the agency’s offering.
In 2015 Natasha launched the agency's Manchester office to create the first ever Havas Village in the UK. Although based in the London office, Natasha is a frequent visitor to the 'Northern Powerhouse' and will be moving the agency into new premises mid-2016.
As the 'The Home of Meaningful Brands,' Natasha is passionate about ensuring that Havas Media's belief in meaningfulness for its clients is reflected within the agency itself. She was integral in the launch of the agency’s #meaningfulplacetowork initiative which champions Havas Media’s people and work, in turn creating an environment and culture that people are proud of and to which they feel they belong. Natasha is also passionate about ensuring that Havas Media offers the best opportunities to its employees for career progression and work/life blend in the industry, and considers this to be a vital part of her job.
Natasha is an IPA trained industry mentor and actively promotes and supports women in the agency and the industry as a member of WACL (Women in Advertising and Communications London). She also sits on the SuperBrands Council and IPA Media Futures Group.
Get in touch with Natasha:
Jeremy is the evangelist for IBM Marketing Cloud, where he talks to enterprise organisations about marketing trends, and how cognitive systems like IBM's Watson will revolutionise the future of consumer journeys. Jeremy has been voted the most influential person on twitter for #BigData and one of the top 30 digital marketers in Europe. In previous roles he has been the Head of Strategy for Salesforce Marketing Cloud and the Head of Social Strategy for Adobe Marketing Cloud. Jeremy is currently writing UBERNOMICS ~ the story of the world's fastest growing tech company.
Get in touch with Jeremy:
Kieran has accumulated a wealth of experience in over 20 years in the software industry. Having worked in software development, consultancy and marketing, Kieran’s expertise stretches from data management, analytics, business process management through to CRM and marketing automation. He joined Pitney Bowes in 2010 through the acquisition of Portrait Software. Today Kieran heads up marketing for Pitney Bowes Digital Commerce in EMEA. Prior to five years with Portrait Software in product strategy and marketing roles Kieran has held senior marketing roles at TIBCO software and Staffware in the field of BPM. Kieran has also enjoyed successful roles at content management provider Mediasurface as well as database vendors Oracle and Sybase. He has a BSc in Geophysics and started his working life as a seismologist in the Middle East and Far East. He is married with two daughters and lives in Berkshire, England.
Get in touch with Kieran:
Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is CEO of TargetInternet.com, a Course Director for the CIM and a lecturer at Imperial College and Cranfield School of Management. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014, Building Digital Culture 2016). Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Accenture.
Get in touch with Daniel:
What you can expect from our Summits
At Brandworkz we believe it is vital to connect your whole workforce to your brand promise in order to connect that brand promise to your consumers.
But there can be a disconnect in communication between internal teams within companies which means the brand promise sometimes doesn't get as far as the consumer and their brand experience is not consistent.
Brandworkz solves this problem by enabling businesses to:
- Promote and educate by connecting internal teams to the brand promise.
- Share and distribute the right content at the right time to connect with your consumers in multi-channels.
- Govern and automate by integrating and connecting your marketing software platforms together to enable consistent brand promotion.
Brandworkz is a Brand Management Platform. It is the central hub of your marketing ecosystem that enables brand, marketing, customer service and any other internal teams to deliver a unified brand experience.
Get in touch with Brandworkz: