Building an audience with digital technology
Description
Internet based communication offers a cost effective alternative to traditional communications. As the industry budgets come under increasing pressure we look at methods of using this cost effective medium in the first of two events.
Speaker: Margaret Fitzsimons, Managing Director of Voltimum, will tell us how she has built up a network of over 100,000 contacts, the communication channels used and how they maintain a regular dialogue. Methods include newsletters, competitions, video clips and digital signage - the latest development in advertising technology.
Margaret has been Managing Director of Voltimum UK and Ireland since it was founded in 2001. Prior to that she was with Saint-Gobain Glass for four years as Marketing Manager and then Director of Distribution. She previously worked for CRH - one of the world's largest building materials groups - for eight years in the UK and continental Europe.
Don't miss this chance to learn about the communications media of the future.
This event begins at 18:00 and is expected to finish at 20:00.
Price information
| Member: | £14.70 |
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| Studying Member: | £14.70 |
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| Student: | £24.50 |
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| Guest: | £24.50 |
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Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340 |
Contact details