From Twitter and blogging to Wikipedia and Facebook

Building social media into your promotional strategies

Speaker:	Katy Howell
Date:	14/04/2010
Time:	18:00
CPD Hours:	1.5
Venue:	Hammersmith & West London College Gliddon Road Barons Court London W14 9BL United Kingdom
Map:
Host:	West London and Heathrow
Reminder	Add to your calendar
Link:	Katy Howell on Twitter

This event is fully booked.

 

 

Description

Katy Howell, Managing Director, immediate future, shares with us insights about the use of social media with guidance about building social media into our own promotional strategies.

The evening's topics:

* Throw out the demographics and think about the passion

* Why social is not about age, location or purchasing power, but instead an opportunity to tap into interests, trends and passion points

* Social graphs are the cornerstone of promotional planning - so how can they help?

* Case study: How Sony Europe tapped into slash/slashers to increase sales forecasts 150%

* Ensuring your organisation gets the right balance between promotion and reputation

* Amplifying your marketing to audiences tired of the same old promotions - why you need to think about the long term

* The social media advantage is in the issues management - how to spot the trends to avoid crisis

* Case study - building anticipation, triggering sharing and changing hearts and minds - how online advocacy inspires new ways to drink Baileys

* Rules, best practice and common sense - the real mix for social media

* Four things you should really know about social media communications - key insights from over 60 social media campaigns and programmes

* Do's and don'ts - there are definitely some rules though

* Empowering your staff to help you into social media success

* Case study - the social SMBs - how to free your employees to connect with businesses through LinkedIn

Speaker: Katy Howell, Managing Director, immediate future.

With over 20 years' industry experience, Katy is renowned for her insight and knowledge of online PR and social media. Highly-respected in her field, she manages the online PR diploma module for the Institute of Direct Marketing and the Institute for Sales Promotion. She is an active member of the social media council at the Internet Advertising Bureau and is invited to speak at many conferences including Marketing Week, CIM and CIPR. immediate future's client experience includes; Sony Europe, BT, Diageo, PSP, NSPCC, BBC, Cancer Research, Boxed up, Kinder Bueno, CW Jobs, Mirror Group, Hotel Chocolat, Sara Lee and bmibaby.

Registration from 18:00, the event begins at 18:30 and finishes at 20:00.

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