Marketing to architects
Getting your products specified
Description
For manufacturers the key marketing target is often the architect. They make many of the key product choices and understanding how to influence them is an important part of the marketing armoury. There are other influences on product selection too. What role does the quantity surveyor play? Changes in building regulations may change the specification process in the future.
Attending this seminar will help you understand the architect's mindset, and their mechanisms for product selection. It will help you make sure your products are at least considered, and when considered, have the best chance of selection.
Registration is from 13:30; the event begins at 14:00 and finishes at 17:00.
Price information
| Member: | £94.00 |
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| Studying Member: | £94.00 |
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| Student: | £111.63 |
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| Guest: | £111.63 |
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The price shown is an early bird rate available until 6 September 2010. Please inform the events team of any special requirements. |
Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340. |
Contact details