How to get your business noticed in the market place
Description
In this workshop you will:
* Learn how bringing focus to your business can increase sales
* Be introduced to a simple framework that will help you understand your position in the market
* Learn how a positioning strategy fits into the growth strategy of your company
* Realise how you can charge more for providing the same things
By adopting a clear position, a business can occupy a special place in the mind of the customer and therefore increase the likelihood of both new and repeat business. Without a clear position, businesses often find they are under pressure to reduce prices and cut margins as customers try to differentiate one supplier from another. The process of establishing a position provides you with a framework with which to focus on the future strategic growth of your business.
Nick Winton will introduce you to an overview of the key concepts and tools to help you position your business successfully in your clients' minds.
Target audience:
* Present or future Marketing Directors and Managers
* Business owners
* Branding agencies
* Marketing services providers
* Anyone involved with developing a marketing strategy
Speaker: Nick Winton, Coach - SME's, Shirlaws. Nick specialises in helping SMEs achieve their objectives through developing their people. He assists companies during the introduction of new systems and processes, and helps them to create growth and manage change. He has acted as Interim CEO for several companies after selling his own business.
Registration is from 18:00, the event begins at 18:30 and finishes at 20:00.
Price information
| Member: | £20.00 |
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| Studying Member: | £15.00 |
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| Student: | £15.00 |
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| Guest: | £30.00 |
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Please contact the events team with any special requirements. |
Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340. |
Contact details