Held on 10 November 2016, the 17th Annual CIM Ireland Awards celebrated, recognised and rewarded the best marketing achievements across various industry sectors here and acknowledged the contribution made by both individuals and teams. The entries reflected the contribution of all businesses of all sizes and operating in all sectors in Northern Ireland and the Republic of Ireland.
As well as celebrating the role of marketing, attendees raised over £1500 in funds for PrettynPink, with a big rounds of thanks due to Hastings Hotels, Danske Bank and Belfast Giants for the ballot prizes, along with Emerald Garrison and Booth and Flash, who volunteered at the awards and supported the event.
Congratulations to all the winners.
Excellence in public sector delivery is celebrated in this category. Local and Central government, and ALBs are encouraged to enter either individually or in collaboration with an agency who supported their work.
Winner: McCannBlue and Safefood
Highly commended: The Department for Communities
- Libraries NI
- The Electoral Commission (in partnership with ASG & Partners)
- Ardmore Advertising and Translink
Focused on celebrating achievements in the non-for-profit sector. This category includes charity, community and voluntary organisations including social firms.
Winner: Morrow Communications and Mencap
Highly commended: Digital Den and Orangefest
- Lough Neagh Partnership
- The Electoral Commission
- National Trust Northern Ireland and AV Browne
This includes: Construction, Engineering, Automotive, Transport, Other Manufacturing industries. Business-to-business and business-to-consumer entries are encouraged under this category.
Winner: Ardmore Advertising and Phoenix Natural Gas
- BA Components with Origin Digital
This includes Hotels, Leisure, Events, Travel and Tourism. If your focus is on cultural events or you provide conference and beds, we welcome celebrating the variety and growth of this sector, and Ireland’s growing tourism offering via this category.
Winner: Galgorm Resort & Spa
- McCombs Coaches
- Visit Belfast
- Lough Neagh Partnership
- National Museum of the Royal Navy – HMS Caroline
Professional Services is a growing sector in marketing. This category includes Education and Training, Private Healthcare, Finance and Banking, Accountancy, Law, Construction-related Professions.
Winner: Danske Bank - Mortgage Cash Back Campaign
Highly commended: Permanent tsb with Engage and Fathom
- Origin Digital and Abbey Insurance
- GMcG Chartered Accountants
- Danske Bank - Small Business Campaign
If you are involved in any sector focusing on fast moving consumer goods you are welcome to enter here. This includes retail (online trading or shop only retail, or both). The key is excellence and seamless consumer delivery.
Winner: Moy Park and AV Browne - Share the Goodness Campaign
Highly commended: Beiersdorf – NIVEA Men
- Heavenly Tasty Organics
- Tayto Group
In the NI Year of Good Food and Drink, we want to hear from companies of all sizes who have marketed successfully their produce locally or internationally. Shops, producers, wholesale or artisan suppliers are all welcome to enter this award.
Winner: Heavenly Tasty Organics
Highly commended: Lough Neagh Partnership
- Tayto Group
- Moy Park Breaded Range Re-Launch
This category includes both software and hardware product marketing. Business to Business, and business to consumers entries are very welcome. This is an opportunity for marketers working in the highly competitive and innovative technology sector to demonstrate how they have overcome obstacles and found a path in a crowded marketing to their customer.
The creative industries involve a wide range of disciplines. This includes advertising, arts, antiques, crafts, design, designer fashion, film, interactive leisure software (eg games), music, performing arts, publishing, TV and radio. We want entries which demonstrate the diversity of this sector and its ability to market effectively.
Winner: The MAC
Highly commended: Sony Pictures Releasing Ireland
- The Irish News
- Film Hub NI
- ICAN and Powers Whiskey
Ireland has a growing reputation for developing effective marketing in life sciences. This includes human, veterinary and agriculture. We want to celebrate marketers who make the complex relevant and translate new science into sales leads for their employers.
Winner: Almac Group
Highly commended: The Web Bureau and Biokinetics
This category is open to all sectors, and simply highlights teams which have demonstrated excellence. Whether it’s in outcomes, matching internal or external markets or overcoming obstacles we wish to hear from those whose teams have excelled.
Winner: Moy Park
- Galgorm Resort & Spa
- Danske Bank
- Almac Group
- Beiersdorf – NIVEA Men
This category is all about recognising the impact one individual can have on an organisation. If you have noticed an independent marketer go beyond the parameters of their role or dedicated an unsurpassable level of commitment yourself – we’re seeking entries from (and nominations for) marketers whose creativity, originality and inspiring work ethic make a remarkable personal contribution.
Winner: Wilsons Auctions
Open across all sectors we want to hear from businesses who have gone above and beyond local markets and have demonstrated an ability to cross borders and cultures. Business to business and consumer entries are welcome, as our product and service entries.
If you want to be in with a chance of winning this prestigious award, you’ll simply need to enter one of the categories above. Our Chair will choose one finalist whose execution and distinctive approach places them a cut above the rest.
- Danske Bank
- Lough Neagh Partnership
John Edmund FCIM (Head Judge) - independent consultant
Patrick Hurst MBE - independent consultant
Peter Craven MCIM - Head of Marketing, CDE Global
Eleanor Gilliland – Global Marketing and Business Development, Baker McKenzie
Oonagh O’Reilly - Director of Sales and Marketing, Irish Football Association
Corporate AV Hire
Sponsor of the marketing in life sciences category
Baker & McKenzie
Sponsor of the marketing in professional services category
We believe we should promote and showcase locally talented people so we want to celebrate excellence in marketing by supporting the CIM Ireland Awards. Now well established in Northern Ireland, our team, which is made up of some 200 legal and business services professionals, has made a significant impact on the way the Firm works with global clients so we continue to look for local talent and for people to bring us their brilliance.
Cleaver Fulton Rankin
Sponsor of the marketing in creative industries category
Eddie Irvine's Race Experience
Sponsor of the marketing in FMCG category
Sponsor of the marketing in the hotels, leisure, events, travel and tourism category
Sponsor of the technology marketing category
Sponsor of the food and drink marketing category
Mintel is the world's leading market intelligence agency with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpar, Mumbai, New York, Munich, Sao Paulo, Singapore, Syndney, Tokyo and Toronto.
Our expert analysis and market research help companies grow their business. We partner with some of the leading food and drink organisations across the UK and Ireland. We provide them with critical consumer, innovation and trend insight. Market research is a critical milestone for all companies in the marketing process. It is for this reason that we believe that there is great synergy between the CIM and Mintel.
Sponsor of the marketing in the not-for-profit sector category
Northern Lights Events Hire
Sponsor of the construction, engineering, automotive, transport and other manufacturing category
Sponsor of the marketing team of the year category
PML are a Belfast and Dublin-based ‘Out of Home’ (OOH) communications specialist, which recently became part of the Posterscope Worldwide Network.
Sponsor of the marketing exporter of the year in international sales and marketing category
Sponsor of the independent marketer of the year category
Ulster University Business School is one of the largest business schools in Britain and Ireland and has provided courses and worked with businesses for over 40 years.
They are an entrepreneurial, innovative and dynamic School that is committed to realising the University's vision of leading in the provision of professional education for professional life. They offer a range of undergraduate and postgraduate courses and as well as providing bespoke training and research services to business.
The Research Excellence Framework of 2014 placed Ulster University Business School 7 out of 101 business schools in the UK for the impact of our research and we are ranked in the top 100 of world universities, which are less than 50 years old (Times Higher Education).
Booth & Flash
Booth & Flash photo event concept will be at the Awards Welcome Reception with their Magic Mirror raising funds for PrettynPink.
CIM Ireland's nominated charity
This year CIM Ireland is supporting “PrettynPink” at the awards as our nominated charity. A photo booth and charity raffle will be held for this Northern Ireland charity which supports families affected by breast cancer.