Ireland Awards 2016

Held on 10 November 2016, the 17th Annual CIM Ireland Awards celebrated, recognised and rewarded the best marketing achievements across various industry sectors here and acknowledged the contribution made by both individuals and teams. The entries reflected the contribution of all businesses of all sizes and operating in all sectors in Northern Ireland and the Republic of Ireland.

As well as celebrating the role of marketing, attendees raised over £1500 in funds for PrettynPink, with a big rounds of thanks due to Hastings Hotels, Danske Bank and Belfast Giants for the ballot prizes, along with Emerald Garrison and Booth and Flash, who volunteered at the awards and supported the event.

Congratulations to all the winners.

Excellence in public sector delivery is celebrated in this category. Local and Central government, and ALBs are encouraged to enter either individually or in collaboration with an agency who supported their work. 

Winner: McCannBlue and Safefood

Highly commended: The Department for Communities 


  • Libraries NI
  • The Electoral Commission (in partnership with ASG & Partners)
  • Ardmore Advertising and Translink

Focused on celebrating achievements in the non-for-profit sector. This category includes charity, community and voluntary organisations including social firms.

Winner: Morrow Communications and Mencap

Highly commended: Digital Den and Orangefest 


  • Lough Neagh Partnership
  • The Electoral Commission
  • National Trust Northern Ireland and AV Browne

This includes: Construction, Engineering, Automotive, Transport, Other Manufacturing industries. Business-to-business and business-to-consumer entries are encouraged under this category.

Winner: Ardmore Advertising and Phoenix Natural Gas 


  • BA Components with Origin Digital
  • Powerscreen

This includes Hotels, Leisure, Events, Travel and Tourism.  If your focus is on cultural events or you provide conference and beds, we welcome celebrating the variety and growth of this sector, and Ireland’s growing tourism offering via this category. 

Winner: Galgorm Resort & Spa

Highly commended:

  • McCombs Coaches
  • Visit Belfast


  • Lough Neagh Partnership
  • National Museum of the Royal Navy – HMS Caroline

Professional Services is a growing sector in marketing. This category includes Education and Training, Private Healthcare, Finance and Banking, Accountancy, Law, Construction-related Professions.

Winner: Danske Bank - Mortgage Cash Back Campaign

Highly commended: Permanent tsb with Engage and Fathom


  • Origin Digital and Abbey Insurance
  • GMcG Chartered Accountants
  • Danske Bank - Small Business Campaign

If you are involved in any sector focusing on fast moving consumer goods you are welcome to enter here. This includes retail (online trading or shop only retail, or both). The key is excellence and seamless consumer delivery.

Winner: Moy Park and AV Browne - Share the Goodness Campaign 

Highly commended: Beiersdorf – NIVEA Men


  • Heavenly Tasty Organics
  • Tayto Group

In the NI Year of Good Food and Drink, we want to hear from companies of all sizes who have marketed successfully their produce locally or internationally. Shops, producers, wholesale or artisan suppliers are all welcome to enter this award. 

Winner: Heavenly Tasty Organics

Highly commended: Lough Neagh Partnership


  • Tayto Group
  • Moy Park Breaded Range Re-Launch

This category includes both software and hardware product marketing. Business to Business, and business to consumers entries are very welcome. This is an opportunity for marketers working in the highly competitive and innovative technology sector to demonstrate how they have overcome obstacles and found a path in a crowded marketing to their customer. 

Winner: Engage

The creative industries involve a wide range of disciplines. This includes advertising, arts, antiques, crafts, design, designer fashion, film, interactive leisure software (eg games), music, performing arts, publishing, TV and radio. We want entries which demonstrate the diversity of this sector and its ability to market effectively.

Winner: The MAC

Highly commended: Sony Pictures Releasing Ireland


  • The Irish News
  • Film Hub NI
  • ICAN and Powers Whiskey

Ireland has a growing reputation for developing effective marketing in life sciences. This includes human, veterinary and agriculture. We want to celebrate marketers who make the complex relevant and translate new science into sales leads for their employers. 

Winner: Almac Group

Highly commended: The Web Bureau and Biokinetics  


This category is open to all sectors, and simply highlights teams which have demonstrated excellence. Whether it’s in outcomes, matching internal or external markets or overcoming obstacles we wish to hear from  those whose teams have excelled.

Winner: Moy Park


  • Galgorm Resort & Spa
  • Danske Bank
  • Almac Group
  • Beiersdorf – NIVEA Men

This category is all about recognising the impact one individual can have on an organisation. If you have noticed an independent marketer go beyond the parameters of their role or dedicated an unsurpassable level of commitment yourself – we’re seeking entries from (and nominations for) marketers whose creativity, originality and inspiring work ethic make a remarkable personal contribution.

Winner: Wilsons Auctions 

Open across all sectors we want to hear from businesses who have gone above and beyond local markets and have demonstrated an ability to cross borders and cultures. Business to business and consumer entries are welcome, as our product and service entries.

Winner: Linwoods 

If you want to be in with a chance of winning this prestigious award, you’ll simply need to enter one of the categories above. Our Chair will choose one finalist whose execution and distinctive approach places them a cut above the rest.


  • Danske Bank
  • Lough Neagh Partnership


John Edmund FCIM (Head Judge) - independent consultant

Patrick Hurst MBE - independent consultant

Peter Craven MCIM - Head of Marketing, CDE Global

Eleanor Gilliland – Global Marketing and Business Development, Baker McKenzie                         

Oonagh O’Reilly - Director of Sales and Marketing, Irish Football Association 

Contact us

For general enquiries
Call 01628 427340