Marketing Excellence Awards

2016 winners

Congratulations to all the winners.

What are the Awards?

CIM’s prestigious Marketing Excellence Awards were developed to recognise and reward brilliance in the field of marketing. These awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers who are at the forefront of our profession, as well as recognise and celebrate the achievements of marketing teams and individuals alike.

Why attend?

The awards are a chance to showcase and celebrate the successes of the last 12 months with your team, and provide an exciting opportunity to network with some of the marketing industry’s best thought leaders at a fantastic celebratory night in the heart of London.


For all enquiries relating to sponsorship for this event, please contact Josie Burrell on +44 1628 427370 or


27 April 2017

Register your interest for the 2017 awards


2016 Judges

Please click a logo to find more information on our judges.

2016 Finalists

Coterie Marketing


Optimus Performance Marketing


Realia Marketing

The Marketing Pod


Brands2Life and Howell Penny in partnership with Appletiser - Putting the fizz back into Appletiser

Brands2Life in partnership with Virgin Media - Virgin Media's #HighSpeedSelfie

Harper Adams University - Conversion, conversion, conversion

Independent Events in partnership with Northumbria Safer Roads Initiative (NSRI) - Road Respect Roadi Tour

Noble Foods Ltd - The Happy Egg Co Bus

Post Office - Kennington Concept Store

Swansea University - Making Waves: Undergraduate Open Day

The Gym Hub - The Gym Hub

1000heads Ltd on behalf of Microsoft Mobile - Nokia to Microsoft: A Social Transition of Brand & People

Air Creative Marketing Ltd in partnership with Mintec Limited - Mintec Rebrand

Brand & Deliver - Pariti Finance

England & Wales Cricket Board - We Are England Cricket - "It's Not Just Cricket"

Enigma Marketing on behalf of Arcserve - Arcserve rebrand

Four Colman Getty - The Man Booker Prize 2015: An Intelligent Evolution

Freedom Food - Branding for better animal welfare

Incorporated Society of Musicians - My ISM is

Kirintec – Kirintec

Royal Albert Hall in partnership with BrandPie - Royal Albert Hall New Brand Identity

The Team - NS&I brand refresh

Wienerberger - Keymer

Baxi Heating - Baxi Commercial positions three brands into one market

Certsure LLP In partnership with RBH - 'The Power behind Your Business' campaign

Direct Line Group - Direct Line’s ‘Fixer’ campaign

Northumbrian Water Group - The NWG Brand Journey

Santander - Simple | Personal | Fair

SQA - Brand Revitalisation

University of East Anglia - Unconventionally brilliant

Well - Introducing Well Pharmacy

Laundrapp - Laundrapp Launch

Proxama PLC - Re-imagining the High Street

Approved Index (MVF) - Secrets to Success

Direct Line Group - Direct Line Magazine

Mavens of London in partnership with Cleanipedia - Delivering Smart Cleaning Tips to Millions Worldwide

MediaVision in partnership with Hobbs - Exceptional SEO Growth in Fashion E-Commerce

Razors4U in partnership with Lab and Kenshoo - "Refuse to pay" campaign

Search Laboratory in partnership with Viking - In an Office Far, Far Away...

ThoughtShift in partnership with WOLF - ThoughtShift Buying Intent MethodologyTM Delivers 505% eCommerce Revenue Increase For WOLF

1000heads Ltd on behalf of Currys PC World - #MatchMaker, An introduction to ‘We Start with You’ and Currys PC World

EventsTag - Nike We Own The Night

Immediate future Ltd in partnership with Southbank Centre - Southbank Centre – Changing Britain Festival

Pulse on behalf of VMware - Creating Demand for vCloudAir OnDemand

Smarts Communicate on behalf of Diageo Bar Academy - Diageo Bar Academy

Sport Digital - Sony Mobile and Gareth Bale


Birmingham City University - BCU Clearing 2015

CIMA - Exam scheduling

Direct Line Group in partnership with Unity - Direct Line’s ‘Fixer’ social-media campaign

Engine in partnership with NHS Blood and Transplant - Missing Type

JLL in partnership with Other - JLL Graduate Marketing Campaign

MAOAM in partnership with Blue 449, SPP, Brass Alt and Style Haul - #MAOAM Challenge

O2 Enterprise - #makeitwow

PwC UK - Campaign in a day - The Chancellor's Budget 2015

Standard Life Investments - Ryder Cup Campaign

Tata Consultancy Services - ElectUK

The Economist - The Economist Independence Campaign

University of Lincoln - Friends For Life

University of South Wales - Random Acts of Kindness

Cubo Ltd - Razor's Edge

Equinox in partnership with Cadw - Pack Your Imagination

Genesis on behalf of Invest Northern Ireland - Invest NI Go for it

Independent Events in partnership with Northumbria Safer Roads Initiative - Road Respect Roadi Tour

Seafish - Championing Omega-3 Awareness

The Media Angel in partnership with Tŷ Hafan - Tŷ Hafan Legacy Campaign

The Skills Service - Mission Possible Week

Westco in partnership with London Borough of Sutton - Green Garden Waste - paid for service

BCS, The Chartered Institute for IT - The IT impact series

Engine in partnership with NHS Blood and Transplant - Missing Type

O2 Enterprise - No. 10 Tariff

Origin Housing - Origin Housing Rebrand

SQA - Apps

Student Loans Company - Our film story 

Baxi Heating - Educating our customers and helping to get them ready for ErP legislation

British Council - Learning Time with Shaun & Timmy

Camelot - Christmas Augmented Reality Scratchcard

EE in partnership with VividBrand - EE Store-In-Store

CrossCountry - Advance Purchase on the Day

Juice Creative on behalf of Elavon – BDengine

Optimus Performance Marketing - Type The Hype

University of Hertfordshire - Clearing Live

Wienerberger - The e4 Brick House

Engine in partnership with NHS Blood and Transplant – Missing Type

Enigma Marketing on behalf of Worldpay - Worldpay - Digital Payment Preferences

Jacob Bailey Ltd on behalf of Abellio Greater Anglia - A Summer Acquisition Campaign for Abellio Greater Anglia

MBA on behalf of O2 Business, a Telefonica UK company - Be More Digital

Morson Group - Candidate Attraction

O2 Enterprise - Hit the numbers

University of Hertfordshire - Clearing Live

Enigma Marketing on behalf of Symantec - Symantec - History of Encryption

Seafish - Championing Omega-3 Awareness

The Corner in partnership with The Senet Group - When the Fun Stops, Stop

The Marketing Pod - Taking the SOS out of ESOS

The Marketing Pod - The Activity Challenge - Challenging Children's Inactivity

Vectair Systems Limited - Saving lives with Femcare™ Sanitary Disposal unit and The eve appeal.

Arts Council England - Making the case for arts and culture

Britax in partnership with Threepipe Communications - Bin The Booster

Canal & River Trust - Ducks need a healthy diet too!

L&Q – PricedIn

Legal & General - Business Protection Campaign 2015 for financial advisers

Mindshare on behalf of HSBC Expat - HSBC Expat

Northumbrian Water Group -

Staffordshire University - Clearing Made Clear

Student Loans Company - Student Money Week campaign

Stream Comms on behalf of DENTSPLY - DENTSPLY Rewards

Tangible in partnership with The Royal British Legion – LRX - Little Remembrance Crosses

TLC Marketing on behalf of Bupa - Bupa - Out of the Blue

Whittlebury Hall - Whittlebury Hall Hotel and Spa 'me time' Loyalty Programme

Amanda Noble-Simmons - BHP Chartered Accountants

Amit Kotecha - Quantcast

Claire Trevien -  Passle

Ian Thurgood - Tiptree

Menisha Naran – O2 Business’ 

Orlagh Bibby - Morson Group 

Rosalyn Carmoody - Brand & Deliver



Celtic Quest Coasteering Ltd - Go Big or Go Home

Fluid on behalf of Veolia and Southwark Council - 'Let's Do It' Campaign

Fold7 in partnership with Carlsberg UK, Clifford French, The Marketing Store and OMD UK - Carlsberg Newsroom

H&H Classics - The Colton Collection

Harper Adams University -  The Bug Eating Challenge 2015

Influential on behalf of The Beatles Story - Imagine No Food Poverty

Mount Anvil in partnership with Fabrica - Keybridge

VisitBritain - Great Chinese Names for GREAT Britain

William Murray Communications on behalf of Elior UK - Shimmy Shakes

Certsure LLP - 'The Future is Yellow' campaign

Direct Line Group - Direct Line’s ‘Fixer’ marketing campaign

Engine in partnership with NHS Blood and Transplant - Missing Type

Hager UK - Amendment 3

Jewson - Building Better Communities 2015

Massey Ferguson - Antarctica 2

NHBC - NHBC Consumer Marketing Campaign

O2 Enterprise - No. 10 Tariff

Post Office - Summer Travel Campaign 2015

SQA - Trailblazers

Student Loans Company - Turn campaign: student finance in three easy steps   

University of Glasgow - World Changers Welcome

University of Leicester - King Richard III: the University of Leicester's reinterment campaign

Young’s Seafood – New Multichannel Advertising Campaign and Masterbrand Relaunch


Certsure LLP

Diocese of Leicester

Direct Line


Harper Adams University

Nexus and DB Regio: Tyne and Wear Metro

O2 Enterprise



Standard Life Investments

University of Lincoln


Allianz Global Assistance - Employability Skills

Freedom Media in partnership with eco active - Proud of you for picking my poo

Jack Morton Worldwide in partnership with Chevrolet - Chevrolet Beautiful Possibilities

PwC UK - Ride the Nation - The PwC Charity Cycle Challenge

Stephens Scown LLP in partnership with Wildcard Public Relations - Milk Moustache

Veolia – Resourcing the World

Vision Express- Vision Express puts charities in the frame