Annual National Conference 2011

The unmissable event for time-strapped marketers

With reduced resources and increasing demands, today's UK organisations must find innovative ways of looking at their markets if they are to build and retain competitive advantage.

This year's Annual National Conference examined how marketing-led innovation can be an organisation's best defence against competition. The conference was a unique opportunity for delegates to take away valuable tips on four current topics:

• Marketing innovation for a changing market.
• More from less - getting your data to work for you.
• Creating a new niche.
• Gaining ROI from digital channels.

Each session was delivered by Institute's Course Directors followed by case studies from senior practitioners. Delegates gained insight on latest tools and techniques needed to drive business growth and set new standards for customer loyalty.

The conference offered excellent value for money with two informative and entertaining keynote speakers supporting the four educational learning modules, each with clear examples of how organisations have used marketing innovation to produce positive and sustainable results.

For all queries related to next year's conference, call us on +44 (0)1628 427340 or email us at nationalconference@cim.co.uk
Visit www.cimannualnationalconference.co.uk