Northern Conference 2017

The CIM Northern conference, sponsored by Elevation Recruitment, is now in it's seventh year and offers exceptional learning and networking opportunities.

This year's theme will be on the Northern Powerhouse and the opportunities presented by 'Brexit'.

With two keynotes, a choice of nine workshops, streamed to cater for all levels of marketing experience, and once again hosted by Andy Crane - this is one event you won’t want to miss!

There will be three sessions during the course of the day. Each has a choice of three workshops with the following categories. You may select one workshop per session pertaining to your skills and knowledge:

  • Explore – for those with little or no marketing experience
  • Evolve – for those developing their marketing skills
  • Excel – for those looking for the next step up with a more in-depth understanding

11 May 2017

For general enquiries:
Tel: 01628 427340


The keynote and workshop speakers are:

Andrew Sherratt
  • Andrew Sherratt
  • Principal, SPA Professional Academy
  • More...

Andrew Sherratt

Andrew Sherratt is principal of SPA Professional Academy – a CIM Accredited Study Centre, delivering professional marketing qualification courses across all levels and including specialist digital marketing qualifications. Andy also works at other colleges internationally and is a Senior Examiner for the CIM. 

In addition to running the study centre Andy works with a broad range of clients from diverse industries delivering training courses centred around developing communication skills to enhance business relationships for both individuals and organisations, developing skills in marketing related areas.

Andy is experienced with helping overcome the difficulties associated with small businesses, working with organisations to ensure they maximise the opportunities available to them, developing individuals to enhance their organisations.

Andy is a passionate believer in providing excellent service for customers – both his own and his clients – whilst ensuring the delivery of the highest possible return on investments.

Duncan Smith
  • Duncan Smith
  • Director iCompli®
  • More...

Duncan Smith

Duncan Smith is a director of iCompli® Ltd., a specialist consultancy delivering cost-effective compliance solutions in the arena of information law, privacy and corporate social responsibility.

He works closely with clients to implement practical, training and technology-led solutions to help manage both the legal and cultural risks associated with data-driven marketing and information management. He is an excellent speaker and motivator of people who has delivered solutions to a wide cross section of UK industries in both the public and private sectors.

In developing and delivering training courses for many of the UK’s leading Professional Bodies, Duncan has earned a reputation for engaging and motivating staff in some of the ‘driest’ subject matters!.

Adele Ghantous
  • Adele Ghantous
  • Founder and director, Lapis Angularis
  • More...

Adele Ghantous

Adele Ghantous is the founder and director of Lapis Angularis, a consultancy specialising in digital transformation and marketing operations.

Adele has over 18 years of experience in the digital space, and has always been at the forefront of developing new technologies and innovative solutions. Her career in the interactive space started with launching one of the pioneering high-speed internet over fibre optic in North America in 1997, after which she joined DoubleClick in product management, working on one of the leading global email marketing platforms.

Following that, she spent several years with WPP agencies, driving marketing transformation through the set-up of marketing pperations centres of excellence for Wunderman’s global clients, including Microsoft and Nokia, and for the various WPP media agencies. 

Adele is also a published author and blogger.

Louisa Moger
  • Louisa Moger
  • Consultant and trainer, Evolve Consult
  • More...

Louisa Moger

Louisa is an experienced consultant and trainer, who specialises in strategic management and marketing at Evolve Consult. She joined her father’s printing business, Richard Edward Limited in 2002, redesigning the strategic direction of the company, and leading the change management and transformation programme that saw an ailing business restored to growth, profit, and enabled the desired exit of the business by sale to a global competitor in May 2011.

Louisa’s projects include Natwest Mid-Sized business programme and the Goldman Sachs 10,000 business programme. She is a member of the CIM and was listed in the Management Today/Sunday Times ’35 women under 35’.

Cliff Burgin
  • Cliff Burgin
  • Founder, Burgin Associates
  • More...

Cliff Burgin

Cliff is the founder of the pricing consultancy Burgin Associates and one of Europe’s leading thinkers on pricing strategy.

Before setting up Burgin Associates, Cliff’s career took him through some of the UK’s leading brands. His early career was spent in marketing devising strategies for Cape, EAC, Universal, Sellotape and Dunlop Hiflex. He left the position of Group Managing Director of the €130m Dunlop Hiflex Organisation in 2006 to establish his own consultancy business specialising in pricing. His firm is now used widely by the mid-market private equity firms in the City, working with their investments as far afield as the USA and China.

Although he is often asked to speak on the subject, first and foremost he is a practitioner in his field. His team has worked with over two hundred businesses from every sector imaginable including many household names, setting the membership rates for the National Trust and designing price packages for LoveFilm.

Paul Say
  • Paul Say
  • Owner and Director, Say-DE Consulting Ltd
  • More...

Paul Say

Paul Say, former Marketing Director, Sage (UK and Ireland) loves ‘all things marketing, digital and social’ and has worked for a number of well-known organisations including First Direct and HSBC. 

He has over 20 years’ experience working in both B2C and B2B environments and most recently specialising in cloud based SaaS small business technology and payment solutions.

Nick Breton
  • Nick Breton
  • Head of Insurance, Let Alliance
  • More...

Nick Breton

Nick has lived and worked in Leeds and around Yorkshire for over 20 years. His experience mainly covers marketing, customer, insight, media, PR and commercial performance.  He has also worked for several years in London, the Midlands and Merseyside, with a strong track record in insurance, financial services, investments and healthcare, both as a provider and distributor.  

His work crosses all channels, and B2C as well as B2B, most recently with Direct Line, Paymentshield, Benenden Healthcare, and Wesleyan Assurance.

Richard Bryan
  • Richard Bryan
  • Managing Director, Qa Research
  • More...

Richard Bryan

Richard heads up award winning Qa Research a full service social and market research agency. The company conducts quantitative and qualitative research studies for organisations in the public, private and third sectors including water companies, tourism organisations, local authorities and charities.

Clients include VisitEngland, National Trust, Severn Trent Water, Age UK, BIG Lottery, Essex County Council. Qa often works in partnership with consultancies such as marketing agencies to provide customer insight to support communication campaign development.

Richard has been MD since 2006 and specialises in qualitative research. 

Peter Andrews
  • Peter Andrews
  • Lecturer in marketing, Hull University Business School
  • More...

Peter Andrews

Peter Andrews is an award winning marketing lecturer at Hull University Business School with a background in industry as a Director of an international Consumer Healthcare business and a director of a Marketing Consultancy & Innovation organisation.

Peter is one of the Business School’s lead academics in Digital Marketing and Social Media working with leading organisations and research projects. He has been directly responsible for adding over £350m of sales growth from innovation, brand growth and shaping strategy.

Peter's research and business expertise: Digital Marketing and Social Media, branding and brand development, marketing strategy, big data application, market research and innovation.

Nigel Hunter
  • Nigel Hunter
  • Marketing & customer director, Victoria Plum
  • More...

Nigel Hunter

Nigel Hunter has over 20 years’ marketing experience across a wide range of audience led categories including financial services, E-Commerce, retail, FMCG, commercial/residential property and B2B. His agency background is as a Client Services Director running a team of 60 across digital, account management and sales.

Following this success he became CEO of Delete / Fuse8 Plc with teams based in Leeds, London and Russia - circa 100 staff. He is an expert in customer engagement, web insight and conversion, SEO, PPC and paid search, customer retention, plus he has significant all-round experience of working cross functionally to deliver a seamless integration with offline elements of the marketing mix.

Recently Nigel led a change project across marketing and digital for a local Yorkshire financial services organisation, Engage Mutual, and led an Acquisition and Retention program for Provident Financial across digital before joining Victoria Plum in Hull. 

Phil Batty
  • Phil Batty
  • Director of Marketing, Communities and Legacy, Hull, UK City of Culture 2017
  • More...

Phil Batty

In his role at Hull 2017, Phil leads on all aspects of marketing and community engagement, including the development of our learning and volunteer programmes.

The ambition to bring 1 million extra visitors to Hull throughout the year will be in part driven by high profile national and international marketing activity designed to change perceptions of the city on a global stage. Working to promote 365 days of artistic programme the team will tell the story of a city in change as we journey towards delivering this iteration of the UK City of Culture project.  

With responsibility for increasing cultural participation amongst local residents and engaging over 4000 volunteers, Phil will ensure that all aspect of Hull 2017’s work over the next two years leaves a lasting and tangible legacy for the city. Working with a range of partners from schools, colleges, creative businesses, health groups, local tourism and training bodies, we will ensure Hull delivers on the promised set out in the original bid put forward in 2013.

Phil joined the Hull 2017 team after a decade running a leading UK youth marketing and research agency, established in 2006 at the age of 16 as part of a Young Enterprise Company Programme. Phil was also a volunteer on the Hull 2017 bid team.

Book your place

Ticket prices: 

Member: £150.00
Studying member: £150.00
Student: £180.00
Non-member: £180.00

Prices include VAT with tea/coffee refreshments and lunch provided. If you have any special requirements please contact the Network Support team.

Accommodation information:

Hull Royal Hotel are offering a special delegate B&B rate of £80.00 per room for delegates who wish to stay at the hotel prior to the conference. Rooms are subject to availability and are offered on a first-come, first-served basis. To book a room please call the hotel on 01482 325087.

The night before:

Join CIM the night before the conference in the brand new Humber Street Gallery for a social gathering. Find out more.

11 May 2017

For general enquiries:
Tel: 01628 427340


11 May 2017

Hull Royal Hotel
170 Ferensway
East Riding Of Yorkshire
United Kingdom


    • 08:30
    • Registration
    • 09:30
    • Welcome
  • Keynote 1
    • 09:45
    • Is 'Fake news' changing the way people see the world?
    • Speaker: , Marketing & Customer Director at Victoria Plum.
    • 10:45
    • Coffee break
  • Workshops 1
    • 11:00
    • Explore - Can Place brand Make or Break Business?
    • Speaker: , marketing lecturer at Hull University Business School.
    • Evolve – Opportunities for the Northern Powerhouse in a Brexit Britain
    • Speaker: . Head of Insurance, Let Alliance
    • Excel - Applying Perceptions of Brand Brexit
    • Speaker: , Managing Director at Qa Research
    • 12:00
    • Lunch
  • Workshops 2
    • 13:00
    • Explore – Using integrating communication to boost marketing credibility
    • Speaker: , Principal at SPA Professional Academy.
    • Evolve - Driving competitive advantage to win new markets post Brexit
    • Speaker: , Consultant and trainer at Evolve Consult
    • Excel - Business Transformation
    • Speaker: , Founder and director or Lapis Angularis.
    • 14:00
    • Tea break
  • Workshops 3
    • 14:15
    • Explore – The secret of making money
    • Speaker: , Founder of Burgin Associates.
    • Evolve - The evolving role of marketing
    • Speaker: .
    • Excel - How to Excel at data-driven marketing
    • Speaker: , Director of iCompli®.
  • Keynote 2
    • 15:30
    • What UK City of Culture has done for Hull
    • Speaker: , Director of Marketing, Communities and Legacy for Hull City of Culture 2017.
    • 16:15
    • Closing remarks
    • 16:30
    • Finish
    • All speakers are confirmed however we reserve the right to amend the programme in circumstances beyond our control.


Elevation Recruitment Group
MPA The Educational Trust
Nesma marketing agency
Oxford College of Marketing
SPA Professional Academy
The Juice Academy
Push Beyond