What is The Pitch?

The Pitch is a nationwide marketing competition for students, designed to recognise and reward the marketing talent of the future. In teams of two or three, you have to tackle a marketing challenge set by student travel company – StudentUniverse. Pitch it to real industry leaders and if you impress our panel, you will be in the running for an array of career-accelerating prizes.

Who can enter?

Second and third year students at UK universities studying a marketing degree or business degree with a marketing module.

Why should your students take part?

By encouraging your students to take part in this year’s Pitch competition you are giving them the chance to win an array of prizes as well as the opportunity to boost their CVs, network with some of the biggest names in marketing and gain real-life pitching experience. 

The Challenge

In North America, StudentUniverse is the number one choice for student and youth travel; having now launched into the UK, what marketing plan would you undertake to achieve similar success in this market.


2017 Finalists

Spaghetti Sheftalia

  • Halil Uskuri
  • Marina Segalin


  • Siobhan Glover
  • Ettie Greenwood
  • Josh Rhodes

Team Innovate

  • Tom Brown
  • Evie Johnson

Mad Hatters

  • Naeem Ahmed
  • Oksana Smolnikova
  • Aiste Cernauskaite 

Team Protégé

  • Paige Marie Churcher
  • Nicole Thomas
  • Mark Cooke

Edge Hill University

  • Lewis Gardner
  • Claudia Pearson

Hull Team

  • Ehsan Asghar
  • Ben Pocock

Mack and Cheese

  • Matthew Guille
  • Jack Dearden

UCB Marketers

  • Sandeep Kaur
  • Aran Nugent
  • Adriana Braje

Met-Marketers on a Mission

  • Samantha Proffitt
  • Katie-Jayne James
  • Ales Bennett

Swansea Marketing

  • Fluwasho Adelagun
  • Gareth Joseph
  • Aleksei Daniliuk

UCLAN Venture

  • Callum Spavins
  • Georgia Smith


Henry Clifford Jones
  • Henry Clifford Jones
  • LinkedIn
  • More...

Henry Clifford Jones

A leader in the marketing field, Henry was the first and now longest serving member of the LinkedIn EMEA team. He joined the company in 2008 and leads the Marketing Solutions business in UK, DACH and ES which helps marketers identify, target and engage with world's professionals.

Prior to LinkedIn Henry was the European General Manager for Europe at Vibrant Media helping to establish and grow the business in the region.

Henry holds a degree in Geography from University of Bristol, and is a well-respected leader in the world of marketing.

He lives in Surrey with his wife and four children and is soon adding a dog to the family! He’s also an avid sports fan and keen cook.

Michael Rudman
  • Michael Rudman
  • Head of Marketing, Close Brothers
  • More...

Michael Rudman

Michael is Head of Marketing at Close Brothers. He makes sure that everything is created with the customer in mind from the products developed to the overall marketing strategy. He is driven to deliver the best customer experience.

He joined Close Brothers in 2012 and moved to the Close Brothers Retail Finance team in 2015. Previously, he worked for various insurers across Personal, Commercial and Health insurance products in Product Management and Commercial Development roles.

Loves all things sport although is terrible at taking part but spends his time trying to watch it (three daughters means it’s difficult!) He has a number of mentees who he’s helping to develop as well as looking for charitable organisations to help after completing his trustee leadership programme.

Steve Charlton
  • Steve Charlton
  • President, Mintel
  • More...

Steve Charlton

Steve is President of Mintel's commercial operation across the EMEA region. The prestigious portfolio spans the world's leading and emerging brands across all consumer categories, as well as agencies, financial services, retail and academics.

Steve and his team are passionate about supporting and growing this portfolio and work in partnership with the clients to deliver unique business insights, which uncover new opportunities and drive growth.

With more than 20 years at Mintel, Steve has enjoyed a variety of commercial and general management roles, including five years running global marketing and three years living in Chicago focused on growing our US operation - he still misses their summers...but not the winters.

James Farmer
  • James Farmer
  • Head of Marketing, CIM
  • More...

James Farmer

James is Head of Marketing Communications at CIM, leading the Events, Marcomms and Creative departments. He joined CIM from Sky where he was Brand Controller across a range of their leading TV Products, driving brand strategies and delivering ATL campaigns.

Prior to that he spent over 15 years agency-side working on a range of Entertainment and Telco clients. He’s passionate about customer-centric marketing that draws on juicy audience insights to create compelling comms.

He has a Graphic Design degree, a strategic mind and a strong commercial focus, so enjoys working with pictures, words and numbers.

Sam Willan
  • Sam Willan
  • Marketing Manager, StudentUniverse
  • More...

Sam Willan

A Yorkshireman by birth and a recent CIM graduate, Sam started his career in marketing recruitment before his wanderlust lead him to a career in travel. He has seven years’ marketing experience across a variety of travel brands and currently oversees the complex marketing strategy for StudentUniverse and

When he’s not working, you’ll find him somewhere outside of the UK, generally on a ski slope.

Kevin Tewis-Allen
  • Kevin Tewis-Allen
  • Global Director of Business Development (Music & Entertainment), UNILAD
  • More...

Kevin Tewis-Allen

Kevin started his marketing life providing the winning idea (Winston the Churchill Bulldog). Shortly after Kevin became a very successful DJ/Music producer and produced 170 productions to date and sold over 20 million records for acts such as Usher, Britney Spears, Lionel Richie, Phil Collins and Beyonce. Kevin was awarded producer of the decade by radio 1.

In 2008 Kevin moved into professional services for 5 years before becoming CIM chartered and then a Fellow. Kevin then ran a multi-million pound start up, a top 5 creative agency and now heads up the global expansion of music and entertainment for UNILAD - the biggest video publisher in the world.

Kevin is also a marketing adviser to 10 Downing street and has recently received an official commendation/award for his marketing services to HM Gov for the new brand, ANTENNA.

The prizes

The top 12 finalists will be invited to a live judging day on 9 March 2017 to present their pitches to a panel of industry leaders. The judges will then decide who will be walking away with the following prizes:

1st place

  • £3000
  • Winner of the ‘Marketers of the future’ award at CIM’s Marketing Excellence Awards
  • VIP Tickets to CIM’s Marketing Excellence Awards
  • One year complimentary CIM membership for each team member

2nd place

  • £1500
  • VIP Tickets to CIM’s Marketing Excellence Awards
  • One year complimentary CIM membership for each team member

3rd place

  • A ‘Fitbit Blaze’ for each team member
  • VIP Tickets to CIM’s Marketing Excellence Awards
  • One year complimentary CIM membership for each team member

All finalists

  • Specially-produced, framed finalist certificates
  • Promotion on in ‘The Pitch’ hall of fame 

What's in it for the universities?

The university who goes above and beyond getting their students engaged with The Pitch competition will be rewarded with ‘The best student engagement award’ at our Marketing Excellence Awards. This goes further than just getting them to enter, it’s about supporting your students and helping them produce high quality entries.

Be sure to track all of your promotion of the competition as well as any extra support given because you’ll need to produce a small case study which showcases what you’ve done, along with supporting evidence. 

What to expect

See the highlights from The Pitch 2016.

Contact us

For more information, please contact: