Wales Marketing Awards 2016

The 2016 Wales/Cymru Marketing Awards were held on 23 November 2016 at Portland House, Cardiff. A huge congratulations to all our finalists and especially our winners who can be found listed below.

This award recognises the best use of digital to achieve a business objective. Whether innovative, creative, programmatic or immersive, demonstrate how your digital channels or technology have delivered marketing excellence and a strong return on investment.

Winner:
 Dŵr Cymru Welsh Water - One Last Breath

Finalists:

  • BrandContent – Outfoxed- the content marketing magazine
  • Equinox in partnership with Cadw – Historic Adventures

This award recognises campaigns that deliver excellence through a range of responsive media. There must be clear objectives and rationale behind the media strategy with creative and strategic synergies across all activity, resulting in demonstrable value added by each channel.

Winner: Equinox in partnership with Cadw
 – Historic Adventures

Finalists:

  • Cowshed – Brace’s Community Sporting Fund
  • The Media Angel (UK) Ltd in partnership with The National Botanic Garden of Wales – The National Botanic Garden of Wales Summer Campaign

This award recognises national or local campaigns that use striking creativity and strategic planning to reach and engage target audiences. Channels might include outdoor, TV, radio, online or press with evidence of how results delivered against objectives.

Winner: The Media Angel (UK) Ltd in partnership with The National Botanic Garden of Wales – The National Botanic Garden of Wales Summer Campaign

Finalists:

  • Orchard Media and Events – Principality Stadium Rebrand
  • Cardiff and Vale College – More than just a classroom (Recruitment Campaign 2016)

This award recognises excellence in the field of PR and related communications. It covers all aspects of the discipline, from brand building events through to the effective management of an issue or crisis. Demonstrate how you used creative and innovative strategies to achieve desired business outcomes.

Winner: Cowshed in partnership with National Trust Wales – World of Gardens

 Finalists:

  • ACT Training in partnership with The Media Angel - #BEYanapprentice
  • Equinox in partnership with Cadw – Historic Adventures

This award recognises brilliant creative solutions to marketing challenges. With a focus on creative innovation that is evident from idea to execution, the campaign’s concept must be truly inspirational to the target audience.

Winner: Dŵr Cymru Welsh Water – One Last Breath

Finalists: 

  • ACT Training in partnership with The Media Angel - #BEYanapprentice
  • Celtic Quest Coasteering Ltd – Virtual Coasteering

This award recognises the outstanding creation and use of content to drive engagement and achieve set objectives. Show how your strategy delivered content across relevant platforms to reach your target audience and deliver compelling results.

Winner: Tellermate – Tellermate Turnaround 

Finalists:

  • BrandContent – Outfoxed- the content marketing magazine
  • Liberty Marketing Ltd – Liberty & Free Super Tip

This award recognises best in class use of data and analytics to improve a product or customer experience. Through expert implementation of segmentation, targeting, visualization or metrics, demonstrate how intelligent strategies have resulted in business success and delivered a competitive advantage.

Winner:
 Response One on behalf of Legal & General Insurance (Cardiff) – Legal & General: Inspiring response using propensity modelling

Finalists:

  • Social Change UK In partnership with Public Health Wales - Quit for Them
  • Liberty Marketing Ltd - Liberty & Free Super Tips

This award recognises innovative and creative marketing across charity, governmental or not-for-profit organisations. Show how your work raised awareness, affinity, involvement or funds for your organisation through any measurable channel.

Winner: Tenovus Cancer Care – ‘The Hope of a Cancer Free Future’ Legacy Campaign

Finalists:

  • Dŵr Cymru Welsh Water – For Wales. Not For Profit. 
  • Social Change UK in partnership with Public Health Wales – Quit for Them

This award recognises the stellar impact one individual has had on an organisation. Whether a colleague has gone beyond the parameters of their role or you’ve dedicated an unsurpassable level of commitment yourself, show how creativity, originality and an inspiring work ethic provided a remarkable personal contribution.

The winner of this category has been automatically entered into the CIM Marketing Excellence Awards.

Winner: 
Morgan Lloyd - Dŵr Cymru (Welsh Water)

Finalists:

  • Peter Townsend - Peter’s Food Service Ltd
  • Helen Wild - Equinox

This award recognises the marketing team that has been instrumental to the success of their organisation. Reinforced by measurable results, demonstrate how your team’s collaborative and strategic approach to marketing has helped transform the performance of your business.

The winner of this category has been automatically entered into the CIM Marketing Excellence Awards.

Winner: 
DS Smith Recycling

Finalists:

  • Peter’s Food Service Ltd
  • Tellermate 

This award recognises the best individual campaign that delivered a stunning impact on the target audience and competition. Whatever your campaign aimed to achieve, share the work you’re most proud of and detail the challenges you faced, the insights and creative you developed along with the brilliant results you achieved.

The winner of this category has been automatically entered into the CIM Marketing Excellence Awards.

Winner:
Peter’s Food Service Ltd – Peter’s Welsh Rugby Heroes 2016

Finalists:

  • Equinox in partnership with Cadw – Historic Adventures
  • Social Change UK in partnership with Public Health Wales – Quit for Them

This award recognises the agency that has had an unrivalled year. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future.

The winner of this category has been automatically entered into the CIM Marketing Excellence Awards.

Winner: 
Equinox

Finalists:

  • Liberty Marketing Ltd
  • Station Rd Marketing

Judges

We have assembled a judging panel of marketing industry experts and thought leaders, with representatives from the companies below.

Rachel Woolley
  • Rachel Woolley
  • Marketing Manager, Staedtler
  • More...
×

Rachel Woolley

Rachel is Marketing Manager at STAEDTLER (UK) Ltd and has 9 years’ experience of FMCG product marketing. She is a CIM qualified professional with experience of B2B and B2C marketing, managing both channel and brand activities through the full marketing mix.

Currently responsible for devising and implementing strategic marketing plans and always ensuring high levels of ROI. She has a strong commercial awareness and ability to engage with a range of stakeholders. Rachel is an accomplished leader and manager who enjoys mentoring team members and creating a dynamic and inspirational work environment.

Carol Jones
  • Carol Jones
  • Head of Consultancy, Wales, The Audience Agency
  • More...
×

Carol Jones

Carol heads up consultancy in Wales for The Audience Agency helping cultural organisations to understand, grow and engage with their audiences. She also leads the marketing module on the MA in Arts Management at RWCMD and facilitates Action Learning Sets for the Culture Hive Digital Marketing Academy and the Audience Diversity Academy.

Carol is a Fellow of the CIM, a chartered marketer and sits on the boards of the Arts Marketing Association and the education trust of The Iris Prize.

Sameer Rahman
  • Sameer Rahman
  • Head of Analytical Insight and Research, Response One
  • More...
×

Sameer Rahman

Sameer is the Head of Insight at Response One; a specialist insight and strategy agency. He is an expert in leading the development of statistical models and translating the model outputs into business solutions for tangible customer and commercial benefits.

Skilled at producing and deploying strategic insights, he grasps technical and business concepts simultaneously. Vice-Chair of CIM Wales Board, he welcomes every opportunity to drive intelligence from data to improve customer experience and marketing performance.

Tim Price
  • Tim Price
  • Marketing Director, DS Smith
  • More...
×

Tim Price

Tim is responsible for all marketing and communications output and channels within FTSE Plc DS Smith’s Recycling Division. He also works closely with senior marketers from the three other divisions of the DS Smith Group to help grow the wider DS Smith brand on a global basis.

Tim has a career in marketing that spans 21 years and began in the B2C arena within the licensed entertainment industry.

Anna Lewis
  • Anna Lewis
  • Director, Wonderlings
  • More...
×

Anna Lewis

Anna is co-owner and Director of Wonderlings, a children’s brand selling a collection of traditional outdoor toys, games and gifts. Anna was previously Head of Brand Strategy at Stills Branding, where she held a senior position and was responsible for client consultation and brand analysis. She worked closely with clients to define their brand proposition, market positioning, and develop branding, language and communication strategies to achieve brand growth.

Sally Allan
  • Sally Allan
  • CMO, Wealthify
  • More...
×

Sally Allan

After graduating in modern languages, Sally completed the CIM DipM before cutting her teeth in direct marketing at EHS Brann. She then joined McCann Erikson Manchester as Account Director responsible for European client accounts, before returning to Cardiff in 2003 where she headed up marketing communications for Principality Building Society. With ever increasing focus on digital marketing, Sally completed a further postgraduate diploma, after which she joined fintech start-up Wealthify - an online investment service launched in April 2016 which makes investing affordable and accessible to everyone.

Patrick Lloyd Bradley
  • Patrick Lloyd Bradley
  • Brand builder
  • More...
×

Patrick Lloyd Bradley

A highly driven senior brand builder with a career both client and agency side, working across 5 continents and multiple industries. A big fan of 'constructive disruption’ Patrick has delivered and managed major national and international brand, communication and marketing projects - building a track record of delivering a true ‘brand’ difference while surpassing commercial objectives & KPI’s. In 2014 Patrick joined the Principality Group as a consultant reporting to the COO - his first role in Wales.

Gareth Davies
  • Gareth Davies
  • Head of Marketing and Events, BBC Cymru Wales
  • More...
×

Gareth Davies

Gareth Davies is Head of Marketing and Events at BBC Cymru Wales, working with some of Wales’s most well-known media brands.

He believes passionately in creativity, great products and the power of brands. He’s also a big music lover and his two young daughters keep him very busy.

Tim Lloyd
  • Tim Lloyd
  • Creative Director and Co-Founder, Bluegg
  • More...
×

Tim Lloyd

Tom is the Creative Director and Co-Founder of Bluegg, a Cardiff-based design agency. He heads up the design team, providing brand and digital strategy, quality control and creative direction for a portfolio of clients.

Headline sponsor

We critique marketing campaigns on a daily basis. So we know how tough it is to cut through the noise; to create a campaign that makes people think, feel and do something! That’s why we want to celebrate the talented people who make this happen by sponsoring the CIM Wales / Cymru Marketing Awards 2016. Because we know this talent exists in Wales, and we want to showcase it.

 Hello Starling

2016 Sponsors

Hello Starling
University of South Wales

Contact us

For general enquiries
Call  01628 427340
Email cim.events@cim.co.uk

Top