What is marketing?
"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." The official academic definition from CIM
An understanding of what customers need and value, is central to marketing. Learning your customers' needs and how you can add value through marketing activities paves the way for a successful business in the long term.
This means everything from the ideas, the brand, how you communicate, the design, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.
Why a career in marketing?
If you like the sound of marketing then why not consider it as a career path?
Apart from giving you the ability to earn a great salary, there’s one obvious appeal of marketing: it’s all about people — and what could be more interesting than that? Understanding people, and what drives them to behave in the way they do, is the essence of all marketing.
How do you get into marketing?
The competition for marketing jobs is intense. Our advice? Make yourself stand out from the crowd!
Get Qualified – If you don’t have a degree in marketing, then you may want to consider a relevant course or a professional marketing qualification from CIM. You may be able to find an employer that will sponsor you if they can see the value it will bring to their company.
Graduate Schemes – Many large companies offer graduate trainee or assistant schemes. The emphasis is increasingly on integrated skills, so you should be prepared to work in any department and gain an all-round training.
Network for success – Network, network and network! You never know who could offer you a marketing opportunity so it pays to go to events being held at your university, or socially, where you might be able to gain contacts and meet industry representatives. As an Affiliate of CIM, you get invited to such regional and national events which are a meeting place for many junior and senior marketers. Find out more about your member benefits in line with this.
Work Experience - Relevant work experience is extremely attractive to prospective employers. If your degree course does not include a work placement in a relevant company or position, you could look for suitable opportunities online or approach local companies for holiday work in marketing functions.
Graduate Gateway – We partner with the leading UK universities to offer students the opportunity to study CIM qualifications alongside their marketing degrees without having to do all the usual assessments. This is a unique opportunity to make yourself stand out, find out more here.