Learn how to develop high level marketing strategy that delivers on your corporate objectives and provides organisational growth opportunities; how to evaluate the range of strategic marketing options that are available, and select the one that puts the customer and the market at the heart of your business.
Who is it for?
Ideal if you are a marketer currently working at, or aspiring to work at a strategic level. It is also suitable if you are looking to build on knowledge gained at the CIM Professional Diploma or Diploma in Professional Marketing level.
What you will learn
- Make the transition into strategic marketing management.
- How to work more cross functionally at a senior management level.
- How to make a contribution to the organisation's strategy and contribute to board decisions.
- Ways of demonstrating leadership and influence.
If you have any questions, please contact one of our training and qualification advisors at firstname.lastname@example.org or on +44 (0)1628 427 120.