New to marketing

Many see marketing as a glamorous and exciting career to pursue, making it a popular and competitive option.  However, not many prospective marketers have a clear idea of the role of marketing within the workplace. This section discusses what marketing is and the types of roles available in the industry.

Marketing encompasses all the activities and processes that meet customers' needs, at the right price, time and place. The official definition from The Chartered Institute of Marketing is "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."