Marketing director

Description

Operates at the highest level and is responsible for formulating and directing the company's marketing strategy.

Works closely with all key stakeholders, such as Sales and Business Development, to determine business objectives and strategy for delivery
Establishes a clear brand proposition
Develops the brand offering to exceed consumer expectations - and work with all relevant parties to ensure that it does
Provides leadership to both internal marketing resources and external agencies in order to achieve an effective communication strategy
Ensures that a coherent brand message is delivered across all communications
Monitors returns on investment across all business units
Contributes to the overall strategy, performance and profitability of the company
Oversees the activities of the department on a daily basis and be accountable to the Managing Director for its performance
Continually identify quality and service improvements and ensure these are integrated into future activities
Responsible for all personnel within the department, overseeing career development, training and motivation
Anticipates and develops strategies to meet internal and external business needs
Regularly interacts with executive level management and work with colleagues to promote the best interests of the company