Marketing manager

Description

Responsible for the strategic direction of all marketing activity on specific products and services.

Reports to the Marketing Director/Controller
Ensures that a product or service matches the brand positioning
Identifies target markets and works with the Research teams exploring consumer insights
Plans communication strategy and liaises with all members of the campaign team to ensure effective and efficient delivery
Analyses the results of all marketing activity and presents findings and recommendations to senior management and product management
Builds both own and cross-departmental teams
Liaises with external agencies to ensure they have a clear understanding of the marketing strategy
A good understanding of the importance of legal and regulatory frameworks

5-7 years experience in marketing or product management
Able to think strategically and deliver project goals
Ability to work well in multidisciplined/ cross-functional teams
Good interpersonal skills and ability to build close-knit relationships with outside agencies
Strong leadership and influencing skills