Overview
The CIM Professional Diploma in Tourism Marketing is a high quality qualification that provides students with a strong foundation in the field of tourist marketing and essential business skills. This qualification is ideal for marketers who are working or wishing to work in the tourist and leisure industries.
The diploma looks at the two most critical elements in the development of a successful, customer orientated, marketing organisation, the internal customer and the external customer. Four core areas are covered:
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Hospitality & Service Marketing
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Tourist Behaviour & Motivation
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Marketing Planning
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Marketing Management in Practice
Please note that the Marketing Planning and Marketing Management in Practice units are core subjects taken from the CIM Professional Diploma in Marketing.
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