Units and learning outcomes
Module 1 - e-Marketing Award
This module covers all the aspects of the e-Marketing mix which the objectives are to:
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Understand how e-Marketing fulfils the basic principles of marketing
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Recognise the evolutionary stages of e-Marketing and the resource implications
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Embrace change and the necessity to explore the cyber world
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Appreciate the range of e-tools as well as their advantages and disadvantages
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Develop an awareness of the digital impact on each element of the marketing mix
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Grasp the e-issues affecting customers, intermediaries and marketers
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Become familiar with the e-Marketing vocabulary
Learning outcomes
Upon achieving the award you should be able to:
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Categorise a website's evolutionary stage
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Ensure e-Marketing activities are leveraged for maximum marketing benefits
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Draw new e-models that could be used in a marketing plan
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Advise on the impact which e-Marketing has on each element of the marketing mix
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Compare and contrast different e-Marketing tools
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Demonstrate an understanding of the importance of resource budgeting
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Draw up an outline e-Marketing plan, which integrates online, offline and control mechanisms
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