Who is it for?
This qualification is aimed at those who are interested to find out more about marketing, whether they are in a job that involves marketing or not. It provides information about what marketing is and aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.
The typical profiles of people who might take this qualification could include:
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Those undertaking junior marketing, secretarial or administrative roles
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Individuals in jobs with some marketing involvement
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Event management assistants
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Personal assistants
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Customer service assistants/call centre employees
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Non-marketers wanting to develop a broader knowledge or understanding of marketing or to move into marketing
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Modern apprenticeship equivalents
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