What you will learn

By the end of this qualification you should be able to:

Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan
Know the many different ways of understanding and communicating with customers, and the function these methods serve
Understand your organisation's marketing environment, its many constituent parts, and how they work in unison
Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets