Who is it for?
This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level.
The typical profiles of people who might take this qualification could include:
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Marketing assistants
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Marketing co-ordinators
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Marketing executives
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Marketing managers in SMEs without formal marketing qualifications
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Non-marketers with aspirations for marketing
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Existing marketers wanting to become more specialist
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