What you will learn

By the end of this qualification you should be able to:

Manage and utilise marketing research and information, plan activity and measure the results
Write a marketing plan at the operational level with the many elements that entails, as well as conduct a marketing audit and measure success
Understand marketing communications in depth and how all parts of the promotional mix - from brand to digital work together
Effectively manage marketing activities, including project planning and control, and know how marketing integrates with other functions