27 April 2017 Grosvenor House Hotel
Park Lane | London



Make sure you don’t miss out. The entry deadline is 12 December 2016, so pick your category and get started. Entering couldn’t be easier, so make sure you take this opportunity to be recognised within the industry and rewarded by experts in the field to ensure you stand out from the crowd.

  1.        Select your best people and work between 1 September 2015 and 1 September 2016.
  2.        Pick from one of our 14 categories to best showcase your talents and familiarise yourself        with the judging criteria.
  3.        Take a look at the guidelines and complete the quick and easy registration via the ‘Enter           now’ button.
  4.        Complete the online entry form and upload a few supporting words, along with a                      company(s) logo in a colour EPS vector file format.
  5.        Click submit.
Judging Criteria

Judges will be assessing entries on the following key areas. To help you, please ensure you have reflected these in your entry submission.


1.            Robust insight and analysis

2.            Clearly defined aims and objectives

3.            Originality, creativity and an innovative approach

4.            Clear justification of strategic choices made

5.            Disciplined planning and project management

6.            Clear results based on relevant quantitative or qualitative metrics

7.            Evidence of collaboration and communication (where possible) with employees, stakeholders, customers and partners.

Entry guidelines
  • Entries should relate to work commenced and completed 1 September 2015 – 1 September 2016.

  • Entries are restricted to marketing activity targeting UK audiences, and are required to be submitted by the UK office.

  • The maximum word limit per entry form is 1,500 words.

  • To complete your entry, you will be required to submit a company logo for all companies that form part of your awards submission. The company logo(s) will need to be supplied as a colour vector EPS file with all pathways converted to fonts. It is important that you secure permission to use all logos.

  • You are eligible to enter more than one category, however a separate online entry submission and payment must be completed for each category and each project.

  • Agencies/awards writing agencies submitting entries on behalf of/in partnership with clients should have secured the client’s/partners permission prior to submitting an entry.

  • Any submissions that are entered in to categories for which they do not fit the criteria may be either removed completely or re-categorised.

  • Exclusions from entry are employees of The Chartered Institute of Marketing (CIM); CIM volunteers working directly on CIM Marketing Award projects; and sponsors of affiliates for a category are excluded from entering the same category.

  • Under no circumstances shall there be any form of communication between the judges of the CIM Marketing Excellence Awards and the entrants.

Cancellation policy

Cancellations for entries will be entitled to a refund if cancellation is received via e-mail or in writing within 14 days of the credit/debit card payment or date of invoice. For entries made within 14 days prior to the final submission date, no refund will be made. For refunds there will be a £15 or 5% administration fee, whichever is the greater.