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Access any of the sections you've already been to via the list below.

• 1.0 Introduction & Mission Statement
• 2.0 Current Market Position
• 3.0 Market Overview
• 4.0 SWOT Analyses
  • 4.1 Strengths and Weaknesses
  • 4.2 Opportunities and Threats
  • 4.3 Key Issues and Opportunities
  • 4.4 Competitor Analysis
• 5.0 Assumptions
• 6.0 Objectives
• 7.0 Strategy
  • 7.1 Brief Description of Strategy
  • 7.2 Target Market
  • 7.3 Positioning Statement
  • 7.4 Branding Strategy
  • 7.5 Product Strategy
  • 7.6 Pricing Strategy
  • 7.7 Distribution Strategy (Place)
  • 7.8 Promotional Strategy
  • 7.9 Services Marketing
• 8.0 Resource Requirements and Budgets