Catalyst is CIM’s member-only digital magazine, packed with features that explore new thinking across key fields such as leadership, behavioural economics and sociology. Collating career-enhancing content from a global network of business leaders, Catalyst leads the conversation on the latest topics affecting marketers and businesses alike, making it a truly invaluable learning resource to the modern marketer.
Discover the latest edition
Consumer expectations are changing. Technology is evolving at pace. The result? Disruption, transformation and progress. As marketers are all too aware, the industry is in a constant state of flux. Expectations and practices are rightly being challenged because what worked yesterday, might fall flat tomorrow. Doing things as they’ve always been done is no longer an option.
In this quarter’s cover story, Lucy Handley takes a closer look at how marketers are challenging the idea that sex sells. With numerous examples of brands using sexualised images to promote products, and accompanying examples of the ASA banning offending adverts, we explore whether these ploys detract from the brand and whether using sex in ads is actually a turn off. Head to page 8 for the full story.
This issue’s roundtable examines the rise of the fractional CMO. The notoriously tricky role is the C-level position with the shortest tenure. MaryLou Costa brought together six leading marketers to explore what the future of the CMO role looks like and get to the bottom of why hiring a fractional CMO can be beneficial for the brand. Dive into the conversation on page 11.
The fully digital edition of April’s Catalyst is now live on MyCIM. CIM members can access the latest insights and learning wherever they are, whenever they need.
Consumer expectations are changing. Technology is evolving at pace. The result? Disruption, transformation and progress. As marketers are all too aware, the industry is in a constant state of flux. Expectations and practices are rightly being challenged because what worked yesterday, might fall flat tomorrow. Doing things as they’ve always been done is no longer an option.
In this quarter’s cover story, Lucy Handley takes a closer look at how marketers are challenging the idea that sex sells. With numerous examples of brands using sexualised images to promote products, and accompanying examples of the ASA banning offending adverts, we explore whether these ploys detract from the brand and whether using sex in ads is actually a turn off. Head to page 8 for the full story.
This issue’s roundtable examines the rise of the fractional CMO. The notoriously tricky role is the C-level position with the shortest tenure. MaryLou Costa brought together six leading marketers to explore what the future of the CMO role looks like? and get to the bottom of why hiring a fractional CMO can be beneficial for the brand. Dive into the conversation on page 11.
The fully digital edition of April’s Catalyst is now live on MyCIM. CIM members can access the latest insights and learning wherever they are, whenever they need.
Contact us
Call +44 (0)1628 427120
Email membership@cim.co.uk
Did you know?
If you take any learnings from reading Catalyst that you can then implement in your day-to-day job role, this can be counted as CPD eligible.
Find out more about CPD now.
