Cutting Edge

Our weekly digest of marketing-related news will keep you up to the mark on everything from FMCG to brand strategy, loyalty programmes to fashion marketing.

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Christmas pudding prices rise

You can expect to pay more for your Christmas pudding this year but not your turkey dinner. The weaker pound following the Brexit vote has led to a 21% rise in the cost of Christmas pudding ingredients. In contrast, the wholesale cost of turkey dinners is just 1% higher this year.

Financial Times, 29 November 2016, p15

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Facebook stops race-based advertising

Facebook is to prevent advertisers from using an ad-targeting tool which allows them to exclude groups based on their race. It intends to create an automated system that can identify and disable discriminating advertising.

Campaign, 18 November 2016, p5

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Brands turn to social realism

Brands, are increasingly using real people to front their campaigns. This article asks whether the trend for social realism is effective in building a deeper connection with consumers. It looks at what the campaigns of brands, such as TalkTalk, McCain, Iceland and Aviva, are doing in this area.

Marketing Week, 10 November 2016, pp14-17 (Bacon)

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CMA warns about Black Friday price-fixing

The Competition and Markets Authority (CMA) has warned retailers not to collude on price-fixing in the lead up to Black Friday. It has stated that “discussing and agreeing price levels with competitors is illegal”. Black Friday is the biggest shopping day of the year because of the big discounts offered by retailers.

The Daily Telegraph (Business), 8 November 2016, p3

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O2 in longest-running sport sponsorship

O2 has extended its sponsorship of England’s rugby team by five years which makes it one of the longest sponsorships in world sport – it first partnered with England Rugby in 1995.

Campaign, 28 October 2016, p3

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No wriggle room

Company directors whose companies flout data protection laws and allow nuisance calling will, from spring 2017, be liable of a fine up to £500,000. Firms can already be fined by the Information Commissioner’s Office (ICO), but some companies currently go into liquidation to avoid a fine. More than 114,000 nuisance calls and texts were reported to the ICO in the last year., 23 October 2016; The Sunday Times, 23 October 2016, p13

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