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Employing a good marketing consultant can work wonders for your organisation, but
get it wrong and you could end up wasting time and money. Everyone in this Directory
is a member of CIM. Which means they're qualified and have agreed to abide by our
code of professional
standards. However, you still need to make sure you find the right consultant
for you. So for those who are relatively new to using consultants, we've compiled
some guidance.
- Choosing a supplier
- Working out what kind of help you need and how much it’s going to cost.
- Writing a brief
- How to select the right supplier, write a brief and run a pitch process.
- Making the relationship work
- Tips and advice to make sure you get the most out of the relationship.
- Agreeing terms
- 10 things to consider when formalising the relationship, courtesy of top law firm Macfarlanes. A letter of engagement or contract helps to avoid problems, and deal with them if they do crop up.
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