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Last call for entries! Apprentice style challenge offers student marketers the chance to pitch their ideas to the pros
The Chartered Institute of Marketing offers students across England battle to pitch a diabetes awareness initiative in front of industry leaders.

If you’re in a crisis, ensure your message is the one that's heard
Susceptible food, drink and agricultural sector takes heed of crisis communications advice

Marketers: your chance for an industry star review
Deadline extended and more judges announced for The Chartered Institute of Marketing’s Marketing Excellence Awards 2011

Positive marketers reap rewards
London, 29 September 2011: According to The Chartered Institute of Marketing’s latest Marketing Rewards salary survey* released today, the gender pay gap has all but disappeared in marketing except at senior levels, putting it ahead of most other industries in terms of pay equality.

West Midlands professional bodies advise Minister on Plan for Growth
Mark Prisk MP, Minister for Business and Enterprise, met business organisations and Local Enterprise partnerships (LEPs) in the West Midlands last month as part of the consultation process for the next stage of the Government’s Plan for Growth. On the two-day tour, the Minister met representatives from West Midlands professional and business organisations to discuss issues affecting professional services.

Innovation, innovation, innovation: the marketer’s mantra
London, 28 July 2011: Examining the challenges facing the marketing community, The Chartered Institute of Marketing’s (CIM) Annual National Conference, will be held on 8 November 2011 at the London Marriott Hotel Grosvenor Square and chaired by national journalist Justin Webb. The conference, divided into four interactive learning sessions, is set to address the foremost issues facing the UK marketing community and provide the tools and techniques needed to drive business growth and set new standards, through marketing-led innovation.

A SOSTAC for your PESTLE?
London, 14 July 2011: A poll from The Chartered Institute of Marketing (CIM) Greater London region has found that the Segmentation, Targeting and Positioning model is marketers’ most valuable model from the past 100 years.

Successful marketers ‘talk like the CFO and think like the CEO’, show findings from CIM and Canon benchmarking study
7 July 2011: Businesses must initiate a culture change to succeed in doing more with less and break down internal silos when it comes to creative campaign management and delivery. This is according to the latest Global Benchmarking study ‘Unlock the value of creative’ from The Chartered Institute of Marketing (CIM), in partnership with Canon Europe.

It’s not a phone: the future of mobile marketing
As the take-up of smart phones increases exponentially and as usership becomes the norm rather than the exception, The Chartered Institute of Marketing launches a new paper looking at the future of mobile marketing.

Health Bodies launch marketing competition for Diabetes Awareness Campaign
20 June 2011: The Diabetes Awareness Group, a collaboration of leading organisations working in the diabetes arena, has today launched an apprentice-style challenge to marketing students, calling on them to demonstrate their business acumen by developing innovative diabetes awareness campaigns and pitching them to a panel of leading industry judges on World Diabetes Day (14 November 2011). The Group, which includes The Department of Health, leading health charity Diabetes UK, Action Kids Foundation, Bristol-Myers Squibb, University of Huddersfield, Novo Nordisk, Oxford University and Oxford Health Alliance, has developed the programme, known as ‘The Pitch’, to hunt for the next generation of leading marketers in association with The Chartered Institute of Marketing.