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“Marketing Experience” at TFM&A event

After last year’s hugely successful launch of ‘The Marketing Experience’, the Institute is once again running a series of free taster sessions on various aspects of marketing and technology. The free sessions will give delegates insight into the latest thinking on cutting-edge topics such as; search engine optimisation, digital marketing, social media marketing, developing effective websites, and best practice for email, as well as the Institute’s recently updated qualification, the Chartered Postgraduate Diploma in Marketing.

‘The Marketing Experience’ will take place on the second day of the TFM&A event, with sessions running throughout the 24 February 2010. Attendance will be on a first-come, first-served basis.

Time	Session title
10.00 – 10.45	Search engine optimisation: latest trends and techniques
11.30 – 12.15	Digital – get the basics right
12.45 – 13.30	Social media marketing: what’s hot and what works
14.30 – 15.15	Conversion marketing – getting the most from your website
15.45 – 16.30	Best practice email marketing

For details about the seminars please vist the TFM&A website (see related websites) and to register for free entry to the exhibition please complete the online registration form (see related websites).

The Chartered Institute of Marketing can be found on stand F32 where attendees will be able to find out more about its internationally recognised qualifications, Chartered CPD Programme, professional learning and development training, plus many other activities. Marketers can also discuss how the Institute can help them with their marketing careers.

Commenting on the event David Thorp, director of research and professional development at the Institute said:

We are very happy to partner with the TFM&A event again this year as it is important for professional marketers to have the technical knowledge to support what they do - in terms of being able to deliver positive value to their organisations. Marketing is as accountable as any other profession and needs to be able to demonstrate the tangible benefits it adds to the financial bottom line. Our complimentary seminars will give visitors a taste of what our professional courses and qualifications can provide; to not only the benefit of their own future careers but also the organisations they work for.

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