News releases

Students question the value of university but not the merit of education
UCAS statistics indicate students seeking alternative education and career options after university fee rise

The Chartered Institute of Marketing announces new chair as the Institute reports on 2011 highlights and looks ahead to its second century
The Chartered Institute of Marketing (CIM) has announced the election of its new chair and trustees as the Institute enters into its 101st year in representing the marketing profession.

Diagnose your marketing’s team capabilities
The Chartered Institute of Marketing launches skills diagnostics

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Roderick E Wilkes.Dip M. Hon.FCIM.FRSA.FloD.FCMI.FCAM Chartered Marketer.

Chartered Institute of Marketing announces Marketing Excellence Awards 2011 Shortlist
The Chartered Institute of Marketing (CIM) today announced the shortlist for the Marketing Excellence Awards 2011, sponsored by Sage. These prestigious awards, now in their third successful year, recognise the role of marketing in both business and the public sector.

Marketing and Sales fusion?
London 24 November 2011: The Chartered Institute of Marketing is predicting the demise of separate marketing and sales departments within the next ten years in it latest paper, ‘Marketing and Sales fusion?’. The paper takes the Institute’s centenary year as a motivation to reflect on the history of marketing and sales, and to consider the future direction of both disciplines. It argues that businesses who have integrated their sales and marketing functions have experienced significant benefits, while those companies retaining separate departments are hindering their own growth.

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Wednesday 19 October 2011: The Chartered Institute of Marketing (CIM) has today announced that James Sutton has been appointed as acting chief executive.

Marketing: it’s not child’s play

The Chartered Institute of Marketing issues its latest paper: Leave Those Kids Alone? – Responsible marketing to children

Water: why it isn’t a ‘wet’ issue and how it could impact on your bottom line
CSR expert Amanda Long explains how water usage is ‘the next carbon’ and why sustainable stewardship is no longer just a ‘nice to have’

Brand new partnerships: how working together can make you different
The increasing importance of brand partnerships was brought to the fore in a recent brand seminar hosted by The Chartered Institute of Marketing’s Food, Drink and Agriculture group. The event brought together key individuals from major brands and partnership bodies, and highlighted the benefits that strategic partnerships can offer brands seeking to differentiate themselves from their competition.