Our Story

As the world’s leading professional marketing body, CIM (The Chartered Institute of Marketing) is uniquely placed not only to be the voice for the marketing community, but an active participant – catalysing and shaping the future of this ever-changing profession.

For more than 100 years, we've been supporting, representing and developing marketers,teams, leaders and the profession as a whole. Our networks have an unrivalled breadth, depth and diversity – making this not just the largest community of marketers, but one with impact.

We’re independent, trusted and connected, with access to unmatched ideas, insights and resources to help marketers navigate from problem diagnosis to practical solutions. And, as the only Chartered body for marketing, we have a responsibility to lead during this period of change, and it’s a responsibility we take seriously.

Our vision for marketing, even with our visual rebrand, still remains the very purpose of our work today. At the core of our brand identity, our vision is for marketing to be recognised for playing a pivotal role in business, constantly harnessing, integrating and acting on collective intelligence.

Coupled with our brand values and underpinned by our commitment to the development of the marketing profession as a whole, this vision forms the basis for everything we do – from drafting a new business model, to communicating with our members all over the world.

Whenever and wherever we represent our members and our industry,
we maintain these brand values as a trusted, leading professional marketing body.

We are

AUTHORITATIVE

Authoritative

in all that we say and do

INTELLIGENT

Intelligent

in all that we acquire and share

OPEN AND OPTIMISTIC

Open and Optimistic

in all of our past and future endeavours

CATALYST

Catalyst

in all of our profession’s conversations and debates