Membership and the Profession Advisory Group
Advises the Board of Trustees on customer needs and services relating to membership and the wider profession, including: membership grades, criteria and fees; professional standards for membership and CPD; and liaising with the Learning Advisory Group over education and learning for professional marketers.
Oversees the governance of Regions, SIGs, Branches and Groups, sets their Key Performance Indicators and reviews their plans and investment funding, putting forward the plans for consideration by the Board of Trustees.
The Group has up to seventeen members: nine chairs of CIMs UK and International regions elected by their peers; plus two non-CIM member marketers, two employers who are professional practitioners, and up to four voting members of CIM, all appointed by the Board of Trustees.
The Learning and Advisory Group:
Advises the Board of Trustees on understanding and meeting the needs of customers, including CIM members, for education and learning; on best practice regarding learning and CPD; and on thought leadership and policy to reflect CIM’s role in leading debate on good marketing practice.
Liaises with the Membership and the Profession Advisory Group on meeting the education and learning needs of professional marketers.
Participates in the appointment of the Chief Examiner, oversees the work of the Board of Examiners, and ensures robust and transparent arrangements for assessing CIM’s formal education programmes.
Advises on reviewing syllabuses, meeting CPD needs of members, and on entry requirements and exemptions for CIM qualifications. Assists CIM in building relationships with the UK and international academic communities.
The Group has up to seventeen members appointed by the Board of Trustees: nine academic members of CIM including the Chief examiner and a tutor; up to eight from outside academia including a recent graduate, a CIM UK regional or international Chair elected by their peers, an employer who is a professional practitioner, and up to five voting members of CIM (Fellow, Member, Associate Member). In addition, up to two emeritus members recommended by the chair may attend but not vote.