Our vision and values

Our vision for marketing, even with our visual rebrand, still remains the very purpose of our work today. At the core of our brand identity, our vision is for marketing to be recognised for playing a pivotal role in business, constantly harnessing, integrating and acting on collective intelligence.

Coupled with our brand values and underpinned by our commitment to the development of the marketing profession as a whole, this vision forms the basis for everything we do – from drafting a new business model, to communicating with our members all over the world.