Digital marketing

What hasn’t happened yet: the shape of digital to come?

Arthur C. Clarke famously said,

Any sufficiently advanced technology is indistinguishable from magic.

If technology has become magic, then marketers are the alchemists. A common criticism of marketing is that it manipulates people into making choices they wouldn’t otherwise make. The truth is somewhat subtler: that marketers now often know what customers are thinking before they themselves know.

Our latest Shape the Agenda paper taps into some of the magic behind that success.

Members can log in now to enjoy fast online access to digital marketing resources, including:

• Ebsco: Journals, newspapers, company profiles and country reports
• MyiLibrary: Top marketing books online
• Emerald: An extensive collection of marketing journals

Plus, case studies, factfiles, white papers and much more.

Members can access Ebsco, MyiLibrary and Emerald from our Online journals, books and reports page.

For a greater understanding of digital marketing select the relevant button to search our library catalogue. Or to search Ebsco's Business Source Corporate, members can log in and click on the Ebsco links in the Member content area.*

     

Or to select your own search terms use our subject search

We offer a photocopying service where permissible within the Copyright, Designs and Patents Act 1988. See related downloads for a copyright request form.

Postal book loans are available to members in the UK and Eire for a small fee. See member content for the postal loan request form.

*These links will require you to have accessed Ebsco via this website before on the computer you are currently using. If you have any problems accessing Ebsco please contact the library services team.