Technology

Does the relentless advance of technology make marketing less of a human art? Much of what used to require human input can now be automated. Or could it be that new technologies actually enable a more personal touch? By screening out unwanted targeting, intelligent platforms can focus on real customer value.

Read our agenda paper Brave new world: technology and marketing.

Our exotic technologies paper looks at what the future may hold and considers how marketers in can overcome the challenges of bringing new technologies to market.

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