Customer relations

The shift in emphasis from transactional marketing to relationship marketing is all about changing attitudes to customers. It used to be more important to attract the customer and close the sale. But increasingly value is now placed on keeping customers long term and marketing plays a critical role in this.

This section offers advice if you are focusing on customer service in general, customer relationship management (CRM) systems and strategies, or on pan-company marketing.

Our Customer centricity related download contains links to articles, which members have electronic access to, on this subject.

For a greater understanding of customer relations and CRM select the relevant button to search our library catalogue. Or to search Ebsco's Business Source Corporate, members can log in and click on the Customer relations link in the Member content area.*

     

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We offer a photocopying service where permissible within the Copyright, Designs and Patents Act 1988. See related downloads for a copyright request form.

Postal book loans are available to members in the UK and Eire for a small fee. See member content for the postal loan request form.

*This link will require you to have accessed Ebsco via this website before on the computer you are currently using. If you have any problems accessing Ebsco please contact the library services team.