Pan-company marketing
Pan company marketing is about maximising your marketing health in the whole company to maximise corporate wealth.
Do you see marketing as just one of many separate business functions within your organisation? If so, you probably need to get to grips with the concept of pan-company marketing (PCM). PCM is a way of unifying the activities of the whole company to win customer preference. That doesn’t mean the marketing department taking over the whole company; just that every employee adopts a ‘marketing mindset’.
Our Pan-Company Marketing report offers a quiz to help you establish how customer-focused your company is. It also considers aspects of customer insight and how to make the customer the driver of all parts of the business.
Related downloads
To download a file right-click and select "save as...".