Emerging themes
Marketing is a dynamic discipline, constantly having to innovate and adapt to changes at both global and local levels.
The Chartered Institute of Marketing has produced a number of papers on new and emerging themes which impact marketers.
Themes covered include marketing and the 2012 Olympics, social marketing, Triple Bottom Line (TBL) reporting and marketers and the law.
Our library catalogue can be searched for information on emerging themes. The search buttons below allow you to search our library catalogue for information on the recession, social change, forecasting, emerging technologies, environmental issues, consumer behaviour and social networking. Or to search Ebsco's Business Source Corporate for information on these topics, members can log in and click on the Ebsco links in the Member content area.*
Or to select your own search terms use our subject search
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Postal book loans are available to members in the UK & Eire for a small fee. See member content for the postal loan request form.
*These links will require you to have accessed Ebsco via this website before on the computer you are currently using. If you have any problems accessing Ebsco please contact the library services team.