Ambush Marketing and the Law
Many companies are keenly anticipating the Olympic and Paralympic Games coming to London in 2012. At a hosting and infrastructure cost of £9.298bn, all of which comes from the public purse, it’s reasonable to expect that companies will be able to gain some reflective benefit from the presence of the Games in London.
However, legislation has been brought in to protect the sponsors which will hamper other companies benefiting from the event. Ambush marketing will not be tolerated but there is a grey area when it comes to defining what counts as ‘ambush’.
For a greater understanding of Ambush marketing and the Olympic Games select the relevant button to search our library catalogue. Or to search Ebsco's Business Source Corporate, members can log in and click on the Olympics link in the Member content area.*
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