Marketing Measurement and Accountability

Driven by the combination of recent research insights and ongoing client conversations, CIM and Deloitte are joining forces to identify the leading industry practices of marketing measurement and accountability. The survey is focused around four key themes for your organisation:

• Strategy: Are marketing activities and measures aligned to your corporate strategy?
• The customer: Is there clear ownership of the customer?
• Measurement: Are your marketing measures timely, accessible, simple and focused?
• Accountability: Is there clear accountability, where the right people understand the value of marketing?

To order a copy of the report click on the Improving marketing effectiveness link in Related websites or contact us for further information.