Sales Investment Index
A new bi-annual benchmark of sales investment, operations and strategic choices.
The Sales Investment Index is designed specifically for commercial and sales leaders in organisations with revenues of over £500m p/a. Commencing February 2011 it will be conducted every six months building greater insights over time.
Research focus
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Benchmark data on sales organisations – headcount size and allocation, remuneration, sales budgets, channel models and sales organisation structure
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Review of the strategic choices made in response to the 2008/09 economic downturn – any changes made to headcount, customer mix, channel strategy and pricing/propositions; why were these changes made; and did they deliver the desired impact
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Future priorities and the focus of the sales agenda over the next three years – 'planning for growth'
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Sales leaders' confidence assessment – prospects and challenges over the next 12 months
See related websites for more information.